Trade Show this weekend ... TNNA

TNNA is a trade show which is held in four locations around the country, and the nearest to me is the summer show in Columbus Ohio. It is primarily aimed at owners of local yarn shops and it is the place where they go to see what is coming out next season, to discover new lines and products, and to get a taste of general trends and forecasts. PLUS this is a place where some of the very top designers and teachers and authors are brought together for top notch classes. Shop owners are often tied to the premises, so TNNA has created a really well organized event to include education, networking, shopping ... all of the best business connections rolled into one week.

Wool2Dye4 is going as an adjunct to another company, Knitcellaneous. We are introducing a line of kits which Knitcellaneous will carry for us. There are 3 kits, each with a skein of yarn, 12 packets of Kool Aid (yes...), dye instructions, and a pattern. The kits are intended to be sold by the local yarn shops to attendees to the Try It/Dye It workshops. Workshop attendees may choose from the sock pattern, or wrist warmers or neck warmer.

So, we will be hanging around the Knitcellaneous booth for a few days. And, Sarah, my most able Assistant, is giving two presentations on Friday on how to throw a dye party.

I will be trolling the vendor floor, looking for familiar faces and a few new ones as well. Hope to meet the Ravelry folks, for example, and one of my dyers for UptownStitches.com is attending. We actually met a couple of years ago at a convention for owners of those pesky antique circular sock machines. She is multitalented, this gal! Handwerks, her company name.

Can't wait. I need a little break, and seeing friends and learning about what is happening for the buying public is valuable news for me as my customers are a step closer to the end user than I am. This type of meeting broadens my perspective of the market, and I make business decisions based on what I can pick up from every source available to me. Plus, there will be lots of yarn fondling going on, meets and eats with some good friends, and a welcome change of pace. I can feel the shoulders start to loosen up a bit as I think of it!

Knits Well With Others ...

Joining groups is always a double edged sword for me. Usually I am enthusiastic and am attracted by the advertised purpose of the group. Somehow it's happened that my anticipation is greater than the realization of purpose, and while I may participate in projects, as invited, eventually I wander away. That said, I might still pay dues to the organization, especially if they are struggling to maintain membership minimum rosters. I do this with the Handweavers' Guild, and did not drift away from them because of the projects or people, but for an entirely different reason. In fact, that is probably the best and most focussed group I ever joined, and I met wonderful friends there. No, I drifted away because one morning I woke up and realized with simple clarity that I am not a weaver. I put my loom up for sale and made a new friend from the lady who purchased it, by the way, and started to visit the guild less frequently. For one thing, they meet about an hour and a half away from my current home, so that made it difficult, and for another, they are so focussed that I would be out of my element at the hands on meetings.

Already I drive up to that area, which is where I grew up in Central Virginia, and knit with a small group of knitters and one quilter. We meet on the first Saturday of the month. Sometimes when we have to skip a month, the next month's gathering is all the better for it. That's what happened this month.

It may have been two months since we met, come to think of it. Not quite sure, but I do know that the ride up to my home to the place where the mountain views are the very ones that feed my heart and soul, and a lovely and happy relaxed mantle gently spread across my shoulders as I neared home. I say 'home' but our meeting place is in a new little coffee shop in a new big development. It's the spot where that movie about a man who built an ark and sailed right into the halls of Congress, remember that movie a couple of years ago? That's just where the coffee shop is. The mountains form the perfect vista out the window where I have unabashedly claimed a permanent seat at the end of the table, and all I have to do is glance up and there they are.

Shopping time!

We have posted the amounts of incoming inventory on the site now, and also posted private and pre-orders. So, everything is available for purchase now.

Today the tracking report on the re=stocking order shows that the shipment is physically only a two hour drive away from me as I type. Very exciting, but oh, so far, too! Today it is scheduled to go through Customs where they open random boxes in hopes of finding something illegal. I always laugh to think what the Customs officials think of all that white yarn!

If all goes according to my plans ... and why would I say such a thing! ... then the shipment will arrive at the studio door tomorrow, and we will begin to ship on Friday. If it arrives on Friday, though, we will start shipping on Monday.

Thanks, all, for your patience. The wait is part of the process!

More stock ...

... at the end of the week! Glad to find that our next shipment will actually arrive by the end of the week. With UPS taking the shipment from the mill to my door, on a couple of continents, we have had a few learning episodes. Long story made short, though, is that while there was one fairly substantial glitch in the process which cost us 8 days of waiting, UPS does learn from their mistakes! They have assigned a person to my orders, and even provided me their name! Now, that is a gutsy move on their part, if you ask me.

This time, we are bringing in much larger numbers than before, and have broken delivery into two parts. In another two weeks there will be more, more, more!

Here is what is expected at the end of this week ... skeins, all, except as noted:
Bamboo Two-Step, Butterfly Lace, Cash Sock, Cash DK, Platinum Sock, Sheila's Gold, Sheila's Sock, Silk Sock 50/50, Silk DK 50/50 Tweed (on cones) and W2D4 Merino DK-SW.

Two of these yarns are coming smaller quantities than half of what I ordered, if this makes sense. Platinum Sock and W2D4 Merino DK-SW are just appearing in minimal numbers this week, but arrive in force in two weeks' time, I am happy to report.

The delays and errors that happen along the way are a part of ordering the manufacture of a product from a foreign country where your influence is minimal, and in the day-to-day operations, non-existent. For the most part, my customers have learned to wait a bit, but there are those who continue to try to exact a committed date which can be held as gospel truth. Such things just don't happen in the international manufacturing, shipping, business. Then, there are those who have looked at the site and have not seen the new stock, and figure that they must have missed the shipment entirely! I do not know why they suddenly think I have stopped communicating, or jumped to the conclusion that they missed the re-stocking shipment. Too, I don't know why they didn't write to me two weeks ago to ask about it instead of jumping to conclusions. And, I've never really understood how radio waves work, so there are the mysteries of business and commerce all wrapped up neatly!

Hold on and stay tuned! More yarn is on the way!

The next shipment has moved ...

... but then stalled, so we are doing a little waiting on this one at the early stages. The reason this is important is that I am trying out a new shipper. Well, 'new' in the sense that they have not yet taken over the entire shipment from South America to Virginia yet. We do have to give them the benefit of the doubt, though. The responsibilities for each segment of the trip lie with a different office, and the reason we look forward to a successful trip this time, is because we hope that communication within one company will lessen the chances of things which could go wrong and will.

We shall see! I am rooting for their success. After all, what can I do about it at this point, but wait?

Our World is Getting Smaller ...

Something to think about ..
Recent volcanic activity in Iceland has affected trans-Atlantic flights, and will probably have an impact on the delivery schedules of our British yarns.

In the past we have been lucky to take advatage of our British Wool supplier's overnight FedEx delivery by air. Now, we may see some periods of low stock on the Bluefaced leicester yarns, Lux SuperChunky, and Falkland Buily yarns, as well as the British spinning fibers.

Please do be aware that if any of these yarns goes into an Out-of-Stock situation, it is probably due to delayed air travel across the north Atlantic. We ask for your patience and understanding through the next few months.
Sheila Trunzo Mahone
Posted: April 21, 2010

The new Customs Broker is Magic Man!

Amazing! The new Customs Broker called today to say he'd put together the documents, found my bond, and was searching for the best way to deliver to me ... maybe tomorrow! Such different customer service, I assure you, from the Big Guys. I can never remember a telephone call from them in the entire time they moved my shipments.

I am a happy woman! Now, just have to stop a moment and consider working hard in this early flash of humid Virginia heat. Hmmm. We can do it!

The Wait is On for a Change ...

... in shippers. There is a part of me which feels like I have been a prisoner in the land of international importers. For some reason, I have stuck with the same importer/broker for the past four years, even though they torture me with lack of communication, overcharging, and agents who do not speak English as a First Language. Not that I have prejudices in this area, believe me, because at one time, I had a successful textbook distributorship selling books in English as a Second Language in California. But I digress ...

I want to complain, and rarely do it in public; however, today is the day for maybe just a little rant, nothing major at all because people have actually been calling me and helping me. I just want my yarn, that's all. Here I sit, awaiting the largest re-stocking order we have yet to receive, and I know that my wool is just a two-hour drive from here yet can do nothing to grab it up. Even so, I am not unhappy with the importer because we are trying out a new shipper and so far, they have been 1000 times more communicative than the one who held me prisoner in the past for far too long. Could I have escaped, I now dare to ask myself? Hmmmm....

They are so nice! They call me with concern over the missing paperwork (not their fault!), and they have guided me along the way to secure a new broker for this shipper. That guy is so nice, too, and he's Italian! ... by way of New Jersey, but then I am Italian by way of Pennsylvania and Virginia, so we are even there. I have never had such wonderful customer service in the import activities as I've had with these people.

Still, I do not have my shipment and have been watching the developments on three continents, as others in the food chain push and prod to get the right papers into the right hands. But, I can forgive them because, well, they are all so darned nice! and, I am going through a sort of new classroom in importing. I think I got complacent over the past four years in knowing the order of what paperwork was expected at which point. It got to the point, though, that no one bothered to notify me when the shipment would arrive, and I was left guessing most of the time. Try to imagine what I is like keeping my customer base informed when I, myself, am not in complete control of the info!

Now, will my customers be equally forgiving to me? Cannot answer that one, but I will admit that I have given myself a little pad of time in discussing the arrival date of this order. The begging is only now beginning to trickle in, nothing major yet. Hope they will all have the spring spirit and think I am just as nice as I think these new import folk are, too! How I wish there were no begging at all, and I had all the yarn at hand when anyone wanted anything. One of these days ... That is my goal!

Knitting Bags from Haiti

Knowing how we all want to help fellow crafters and artists in Haiti, I want to suggest this site might be a good place to start. This site sells handmade burlap bags, made by a co-op of Haitian women. It is overseen by a group of American volunteers who have put together a list of products which are made by hand by Haitian women. The volunteers are a faith-based group who have created a program designed to educate women about health and nutrition for families.

If you are interested, please follow this link:
http://haitiancreations.com

Restocking today at Wool2Dye4

Today we received another big shipment, and again it was bigger than any previous shipment. Seems that every months I say that, and every month I mean that! This is what we are currently processing -- labelling, breaking down into smaller packs, putting onto the shelves and into the bins.

• Cash Sock skeins and cones
• Sheila's Aran cones
• Sheila's Sock skeins and cones
• Silk Sock 50/50 skeins
• W2D4 Merino Worsted-SW skeins and cones
• W2D4 Merino DK-SW skeins and cones
• Private orders for springtime clubs and events

Another stock order is due in just a few short weeks, perhaps end-of-the-month or early April. That order will bring two new yarns: Cash DK (our MCN yarn in DK weight), and Silk DK 50/50. Both DK yarns will have the typical yardage of our Merino DK-SW yarn and will be priced as their companion Cash Sock and Silk Sock 50/50.

The shipment will bring:

• Angel Lace Skeins
• Angel Sock Sport skeins
• Bamboo TwoStep Skeins
• Cash Sock skeins and cones
• Cash DK (new)
• Platinum Sock skeins and cones
• Sheila's Aran skeins
• Sheila's Sock skeins and cones
• Silk Sock 50/50 skeins
• Silk DK 50/50 (new)
• Surino
• Ultra Merino 3-Ply skeins and cones
• W2D4 Merino Worsted skeins and cones
• W2D4 Merino Worsted-SW skeins and cones
• W2D4 Merino DK-SW skeins cones

Surino, by the way, is one of the yarns we bring in a few times during the year, and is a lovely luxury yarn. It is 50/50 blend of Suri Alpaca with superfine Merino. Very nice.

Good news on the new price structure

Looking at the new pricelist, I see that several yarns will not be going up in price. These are the yarns which will not have a price increase on May 1, 2010...

• Cash Sock
• Cash DK
• Angel Lace
• Angel Sport Sock
• Angel Delight Fingering
• Butterfly Lace
• Surino
• Bamboo TwoStep

The new pricelist will sent to wholesale customers by eMail within the next few weeks.

After four years, we must raise prices just a little...

We just heard last night that our spinner has scheduled a price increase on the cost of fibers, something that they had expected to do last year at this time, but kindly held off doing. We all knew that the economy was about to take a turn, and decided to absorb increases in all the costs associated with getting the yarns through the steps of the process and through foreign countries.

What Wool2Dye4 will do is hold off raising our prices until after the arrival of the end-of-April order, so we ask our loyal customers to consider their own inventory and schedules of upcoming events ... festivals, conventions, vendor opportunities, clubs, restocking your wholesalers, etc.

All yarn prices did not go up, and the new prices will go into effect May 1, 2010. We have not raised prices in four years, and while I am sorry to do it now, I must say that I have absorbed increased costs at my end including shipper's prices, gasoline surcharges, and other operating expenses. The price increase will take effect in May of this year, 2010. Current pricing structure will hold through the following three orders:
1. Early March (due end of this week or early next week)
2. Late March/Early April (already ordered, but you may still request pre-orders for 10 kilos or more)
3. Late April (not yet ordered!) I will issue a Call for Pre-Orders when we send out the newsletter in the next day or so. This will be the last opportunity to receive current pricing on our yarns and after the arrival of the Late April order, the new pricing structure will go into effect.

Now is definitely the time to adopt the Plan Ahead campaign!

Noro Sock Yarns - Sekku and Silk Garden Sock

From time to time I mention my second website, Uptown Stitches, which is a site where our Wool2Dye4 yarns are sold as handdyes. We have several guest dye artists... FyberSpates, Knit Witch, Handwerks, Lazy Perry Ranch, Yummee Yarns, and Zen Yarn Garden. We also carry some commercial yarns ... the Almerino Rooster yarns, Kraemer Yarns, Polar Knit.

Today, we added NORO to the UptownStitches.com site! Very exciting stuff! To go with sock yarn theme, we are now carrying Noro's new SEKKU (50% cotton with wool, nylon, mohair) and SILK GARDEN SOCK.

Here is the link: http://www.uptownstitches.com/shop/manufacturers.php?manufacturerid=18

Knitting through the Olympics

Tonight is the opening ceremony of the Olympics. There is a fun little knit-along that we started in the Friends of Wool2Dye4 Group on Ravelry.com. We are offering prizes, too! If you are on Ravelry.com, please check out our two-week knit-along.

We will be casting on a project during the opening ceremony and knitting to completion over the next two weeks and the idea is to have the project finished by the closing ceremonies. Ravelry has official teams, but we were too late to join. Instead, we are offering our own prizes within our group. Everyone who enters on Ravelry will receive a skein of our exclusive quality yarns from Wool2Dye4, and the lucky winner receives a kilo of yarn! Nice prize, huh?

There are still several hours for signing up and searching out your project. The project must use Wool2Dye4 yarn and must be cast on during opening ceremony tonight. If you are interested, hop onto Ravelry.com and join in. Look for the sign-up in the index of topics. (It's near the top of the sheet.)

I am knitting a pair of fingerless gloves, and using handdyed yarn from UptownStitches, the sister site to Wool2Dye4. The yarn is W2D4 Merino DK-Superwash, handdyed by Zen Yarn Gaden in two colors, Midnight Grape and Rosebud. The pattern is Flower Market Gloves, which really has two patterns in one. One pattern uses the Feather and Fan ruffly motif, and the other is a mini-mock cable using a twisted stitch and ribbing. It is designed by Dolce Handknits, and is one of their lovely, feminine designs.

A little bit of wooly history

My sister wrote me the following amusing note today ..

"I was re-reading an excellent book with particularly lively writing, The Discovery of France by Graham Robb, and came across this story. The context was Robb's discussion of how the Catholic church adopted local fairies, magical stones, wells, etc., -- anything that was important to the local people -- in order to convert them to a less-than-strict form of Christian belief (the same phenomenon around the world for all religions that seek to conquer local values).

He recounts the practice of throwing 'balls of wool at a saint behind an iron cage, trying to hit the part of the saint that corresponded to (their own suffering) libm, and the priest ... gatehring up the wool and knitting himself some warm clothese for the winter.'

All of this was quite recent, i.e., 17th or 18th century."

Wholsale Account information

Several times a day I receive requests for information about opening a wholesale account. I do have two levels of wholesale accounts which are based on quantity. Our wholesale discounts are extended to bona fide businesses who have a tax id number and who can commit to a minimum order of ten pounds. That is the regular wholesale account and the minimum weight of ten pounds applies to each order.

For larger wholesalers, we have the Power Buyer level where the minimum weight per order is one hundred pounds.

I have several times written about how important it is for a bona fide business to get and use a federal tax id number. The EIN (as it is called) does not affect taxes in any way, even if you operate as a sole proprietorship. What it does is two important things: 1) A Federal tax identification number gives you immediate credibility with suppliers. 2) It avoids spreading around your Social Security Number. Please do take the time to visit irs.gov and spend five minutes to get a free Federal tax number, and STOP handing out yoru Social Security number. Very important. Please.

When people write to me, asking if we offer discounts, I send them a general information letter. Today I am going to copy it into this blog entry, and it may answer a few questions. Here we go ...

"The basic requirements to open a wholesale account are:

1. Business Name and Tax ID number (from irs.gov)

2. Minimjm 10 pound total order weight for each order

Bona fide businesses only. No co-op groups.

To qualify for Wool2Dye4, Inc.'s wholesale discount, there is a minimum weight of ten pounds (of yarn and/or spinning fiber) per order on each wholesale order. The ten pounds may be spread among different yarns and fibers, but the total weight must reach ten pounds. We do not work with co-ops or groups sharing the professional discount. The professional discount we extend is intended solely for the use of an individual or corporation, and is not authorized to be shared with others, or used to create a co-op buying group.

Many people start off with a dye business thinking that a tax id number is something they'll get 'later,' but I advise folks to get it early in the business life. Check with an accountant for help in answering this question if you do not currently have a tax identification number.

When you decide to move forward, just register on teh home page of Wool2Dye4.com's website. Be sure to fill in the busienss name and tax id number. These two fields trigger the program to alert me that a business has applied, and then I must approve or decline each application individually. Once approved, I will send you a confirming eMail, and when you log on the next time, you will be taken inside the wholesale area of the website. There are some different presentations of the yarns, and occasionally some different yarns are offered to wholesalers only. Usually, there will be a notice in the headder of the wholesale site when you log on. I also may send an eMail about new yarns to wholesalers.

(I attach a general overview of prices to this note.) Thank you for your interest in our exclusive lineof merino yarns from South America, and in the Bluefaced Leicester yarns which are genuine British Wool yarns. We are always adding new yarns and following trends in the industry. Announcements of new yarns and of stock arrivals are sent out monthly in a newsletter directed to wholesale customers only. Wool2Dye4 is honored to be licensed by the British Wool Marketing Board to sell British Wool, including Bluefaced Leicester, in the States.

I hope you will fit some of our lovely yarns into your new line of handdyes as your own business grows. I look forward to hearing from you soon.
Sheila
Wool2Dye4.com"

TWEED ... introducing a new yarn

We have a new yarn added to our lineup, TWEED, an Aran/heavy worsted knitting yarn. Since customers have been asking for a heavier yarn we have been slowly adding to this weight class starting with Sheila's Aran, and of course, the popular BFL Aran which has already been in place and is growing in popularity.

TWEED is an interesting yarn because of the visual texture in a naturally occurring variation which happens before your eyes as you dye it up. When dyed, it will have the appearance of a candycane or barbershop pole and this happens because of the blend of superwash with non-superwash fibers. There are four plies, three of which are non-superwash, and one of which is a superwash. They are all from our springy merino, but that one superwash ply will absorb more color from the dyepot and create the candycane look as it twists around the other three plies.

Very pretty, very interesting, and very much fun to knit up. As you knit the fabric, your eye will be teased by the visual texture created on your needles. TWEED is available in skeins of 100 grams with 181 yards.

Record temps in England affect our Wool Diet

I will start off with the punchline ... we just received shipment of the British yarns in question!

Last week I noticed we were running low on two BFL yarns, the Aran and Ultra!, both of which are consistently good sellers with my handdye artists. I looked at the inventory numbers of these two yarns showing on the website, and bumped up the numbers with confidence because we always receive our orders from England in three days, and sometimes in two days.

What I didn't know was that a record cold snap had just hit the United Kingdom and snow and ice had caused the major airports to close down. I was sitting in my pretty new studio working away at the computer, with National Public Radio playing in the background when one of the stories caught my attention. The report was about a record stretch of bad weather, the coldest it's been in 15 years in England, and that there was a shortage of road salt, so traffic all over the country had come to a crawl. Then they reeled off the list of airports which were closed due to icy runways, and it dawned on me that delivery of my little order might be affected by this!

I can 'chat' with my British Wool supplier on SKYPE (the greatest way to have a cyber conversation, if you ask me!), so I told him that I had just heard his weather forecast on my Virginia radio station! He confirmed everything I had heard, and added that they had spread grit on the roads, but it didn't make them much more passable. I'm not sure what 'grit' is, really, but think it might be gravel...

Freight travel must have improved though and the backed-up freight started moving again, yesterday, I think. We just received our FedEx shipment of the BFL Aran, BFL Ultra! and LUX Superchunky. Lovely stuff, this!

Makes you realize that your little corner of the world is in global communication, and that the connections between us are closely interwoven. I am off to post the actual numbers of these wonderful yarns.

Sola ... for two weeks

I am working alone right now, and have two weeks until my new temporary Assistant arrives. Actually, I am enjoying doing every step of the business and find that I am putting out a lot of good work. Well ... I will admit that I made a couple of shipping errors just before Christmas, but as I have said before, 99% of my customers are fantastic, and they have such a gentle way of telling me that we / I made a mistake! Almost as though they, too, are from the South and have mastered the fine art of complaining without making it seem like a complaint. The secret to this fine art is to suggest rather than to tell. So, instead of saying, 'I paid for a cone and you sent me a skein! Send the cone right now, or else!' which the one percent will write, someone who speaks Southern would write, 'I wonder if you came up with an extra cone last week. I think it might be mine because my package contained a skein. This is order # 1111. Could you check this for me, please?'

See? They suggested that there was a problem yet laid it out clearly, and didn't say that I or my staff made an error, but implied that the impersonal package itself was to blame because it contained something different than what was ordered! Brilliant!

But, back to working alone ... my new Assistant will be with me for a temporary and undefined period while she finds an executive position. She is talented and so smart and creative, and very nice to be around. I am starting a folder with some marketing issues for her to address, and am looking forward to handing them over to someone who is not so closely tied to every detail of every decision. Maybe she can whip WebGuy into shape, and get him to delivery the new update for UptownStitches.com for me. I've been waiting for almost two months now, and that is really too long. I am ashamed to admit that I waited for 18 months, several years ago, for him to complete my eCommerce site! But, there it is. The admission of another aspect of being a Southern Woman, and that is that we really do not like to make waves. I know, I know there are movies which suggest the very opposite even in their titles, e.g. Steel Magnolias, but we do reach that point of steeliness after all avenues have been exhausted. Very close to exhausting all pleas, suggestions, requests, and when my new Assistant comes I have decided that this date will be the point when all avenues truely have reached exhaustion point. It will be WebGuy Meets Marketing Woman, Round One!

Stay tuned!

I moved the business ...

... into a great new Studio! Here is a picture ................

End of Year Reckoning

At the end of every year, I make a trip to the office supply store and buy new folders, year-end tax forms and envelopes, and a big file box. It is the one time when I clean out my files, save tax info for the year, and prepare nice new clean files for the coming year. I have come to look forward to this file cleaning, and find that each year I have saved a little less of the paperwork which does not have anything to do with tax preparation, and so that's a little less to toss out.

My accountant likes it, too, that I am getting more and better organized each year! In November I sent a preliminary copy of my finanacial program for a review and it came back clean! Now, the only thing I have left to do is count the inventory and this company's financial paperwork will be complete.

This is also the time when I sit down and quietly look over a handwritten Sales Journal which I have kept all year. It's a simple chart, really nothing more than each month's totals and only one breakout for state sales (as I have to pay state retail sales tax on all sales within Virginia). The year's chart takes up two facing pages of the account journal, which is nothing more than a 12-column bound blank book I bought at the office supply store.

This week I will turn the page to a clean set of facing pages, and note the months across the 12 columns. At the very ottom there are two lines: Month's Sales (total of Virginia and other sales figures) and Cumulative Sales (where each month is added to the previous total, so I can see at a glance the year-to-date sales).

I have been thinking about the one other step involved in turning that page to a clean slate, and that is the forecast figure. It is so hard to predict sales for the coming year when we do not know what might happen in so many areas of our lives. The economy hit lots of folks in the pocketbook this past year, and then there is family and health which can impact a forecast, but all the same, coming up with a good estimate of the coming year's sales is an exercise I go through every single year. Actually, I don't usually do very well with my estimate, and this year was the only time I have ever come in close to the number I picked out of the ethos twelve months ago. In the past, it has been impossible to predict the growth rate of the business, and I underestimated big time every year. This year, though, I came in just a little over the estimate, which was nice. I feel like I have started to see actual trends, even though the business continues to grow, there are basic buying patterns which are starting to come to the surface.

Planning and predicting and getting a handle on all aspects of business is something I want to encourage every single customer to do. Starting with the figures for year 2009, now is a terrific time to commit to paper the costs and income involved in doing business. Many of my customers are work-at-home mothers with family responsibilities over and above the running of their dye business; however, this should not be an excuse to leave the numbers just out of reach. When we are in control of the numbers, we are powerful. We know what to expect, where to make change, how to create profit.

So, today, the first day of January 2010, I challenge anyone who has not yet come to meet their own numbers to start immediately. It does not have to be a big production, but should be an organized approach. You'll need a folder for expense notes and receipts, and a folder for sales information, and a nice clean pad of paper to add it all up. If you have a separate checking account, chances are that most of your expenses and your sales income will be recorded in the register you've established for your business. If you have incorporated the business money into the family money, take some time to go through the entries and note down every deposit which came from yarn sales, and every expense involved in supplies, shipping, inventory. Create a list of income and expenses for each month, and then reorganize it into a neat presentation which will be a model for next year's records.

PayPal is a place where we overlook sales and expenses, so be sure to call up a report for the full year for all sales receipts. Also, create a report for all payments you made out of your PayPal account. Add this payment figure and the balance on hand at year's end in your PayPal account to the year's total sales, to get an accurate figure for the year.

Good luck with this! Make record keeping a monthly habit, and take a look at what your numbers are telling you about your business.

One of the basic lessons of Marketing 101 is: The way to make profit is to cut expenses, and increase sales. Most of us need to do both, of course! This might be a good time to look at the expenses involved in your business, and to see if there are ways to streamline any. Shipping, for instance, can really eat up the cash, and when you consider the cost of packing materials, the figure goes up.

Are you utilizing some free services? Get a USPS.com account and use the free boxes from the postal service. Also, use Click 'n' Ship to get online discount on shipping fees. Too, sign up for Carrier PickUp. I have been signing up for Carrier PickUp one month in advance for a couple of years now. I know, I know that the questions ask how many packages and what is the total weight for each day, but I just fill in a month's worth of 100 pounds, ten packages! And, it works well enough. When you are busy, you need to plan ahead, so sign up for a month of pickups and don't worry about the details in the form.

All the talking heads on TV and radio tell us that 2010 is the year to see a definite turnaround in the economy, and I keep hearing August as a date when things should be normalized. I believe it, and I know that our little tiny end of the economy will prosper because we have remained strong all through the worst of it. Don't forget that when economies suffer, the home becomes more important, and what do we sell if not comfort, hominess. I urge each customer to stay positive, get a handle on your money, become powerful as you use what you have to the best advantage.

Let me know how you get along!

Time to Move On ...

We had a flood in the studio last night. Maddening, maddening! There have been heavy rains here in central Virginia for several days, and I guess it was just too much for the old drain system to keep up with. I never even had a thought about water damage as I thoroughly enjoyed the sound of rain and slept deeply and calmly.

But, this morning that squish-squish sound when I walked across the rugs to open the door, I realized that I had a 'situation.' We spent most of the day dragging out rugs, bagging up soggy boxes and packing materials, and staying out of the way of the cleanup crew and Roto Rooter. We did not lose any yarn as all the bins are built up off the floor, and the computers are on little raised platforms, too. Of course, there were things that soaked up the water which were tucked back under a packing table, or behind plastic bins holding styrofoam popcorn. We found some little bags of mixed spinning fiber which I bought years ago, and they never sold. All but one were a mess, so we tossed them, and I wound up saving that one bag. (It was in plastic, for some reason.) When I saw it, I was reminded of the first hat I knit for my husband out of my handspun. I plied one of my handdyed yarns with this grey stuff, and I really liked how it came out ... sort of Mother Earth meets Middle Class. My husband still has that hat and every time he pulls it out he says, 'This is my favorite hat of all!'

He has quite a variety of hats, too ... slip stitch in variegated colors, cabled yarn, progressively dyed experiments all in handdyed yarns. This year I made my version of Elizabeth Zimmerman's Very Warm Hat. In fact, I was going to gift them to some of the menfolk who have helped me through the year, but he's already nabbed a couple and gifted them early. Maybe that's because he says he doesn't like Christmas and the traditions, yet he likes to give gifts.

I was going to write about moving on, though! Yes, the business is moving. I've rented a commercial space just 3 or 4 miles from here. It is out of town, towards the mountain in a little strip mall built a few years ago, but which never really took off. I suppose it remained unfinished because of the location, a little too far off the beaten track, but that's what I like about it!

We have been involved in every aspect of finishing off our space ... painting each wall a different color -- seabreeze blue, mulberry purple, Italian yellow and lime green. I am still holding out for wallpaper in the bathroom. I found a cute novelty print of kids' shoes, and must have it, but we shall see if my name comes up on the installation list. I will say that here in my town, the name Mahone and the word 'wallpaper' have been spoken together in the same sentence for a few generations, but we'll just see how much pull I have. Evidently, it is not too much, if the state of the bathroom walls are any guide! We'll see ...

Move-in date was planned for January 2nd, but after the flooding last night, we have contacted the owner (my accountant!) and hope to move by middle of December. I'd really like that because I am expecting a huge wool shipment at the end of December, and that would be two biggies happening at the same time --- receipt of a large shipment of wool and moving around the same time. Maybe it's a good thing, this flood. It might just push me into action and get us moved and set up in time for the next big rush.

We're introducing a new yarn, by the way, with this coming shipment. TWEED is a four-ply yarn in Aran weight. When dyed & dried it looks like a candy cane effect with one ply taking up more dye than the other three. This happens because that one ply is a superwash merino, while the other three are non-superwash. The candycane effect doesn't show up in a gaudy way in the knitted fabric, but lends a little shading to the final fabric. It lends some visual texture to the knitted fabric. Ask me about prices when the yarn gets here.

Incoming ...

... stock, again. We had a couple of delayed orders in the fall, and now two re-stockings which are arriving quickly one after the other. But, sadly, we will be on a Superwash Diet until right around Winter Solstice, so this will have to last us for six or seven weeks.

We will post these yarns on the website today at noon, Virginia time. (Today, being Monday, November 9, 2009)

Here's what is coming in tomorrow ...

Angel Lace (skeins)

Butterfly Lace (skeins)

Cash Sock (skeins & cones)

Sheila's Sock (skeins & cones)

Silk Sock 50/50 (skeins) *

Ultra Merino 3Ply (skeins & cones)

W2D4 Merino DK-SW (skeins & cones)

* Silk Sock 50/50 is new. A 4-Ply yarn similar in twist and weight to Bamboo Two-Step, sort of in that grey area between fingering and sport weight. Technically, it's a sport, but because of fiber and twist, it acts like a fingering. Silk goes especially nicely with our springy superwash merino. But, of course!

Trial Yarn: Our new Yarn Review Board is going to take a close look at a new superwash 2Ply Aran weight (992 ypp) this month. If you know the great twist of Sheila's Sock, you will recognize it in Sheila's Aran. Stay tuned for results, reactions, raves, and ramifications. Mmm?

More yarn coming ...

I am beginning to feel that my blog has dwindled down to a statement of incoming stock. I had such elevated plans for it, but here goes one more posting on stock arrivals, and maybe a little musing on keeping up the stock levels so it doesn't look like the website is out of most yarns.

Due any day, but realistically expected to arrive at the studio on November 2 through 4th ...
Sheila's Sock is coming back in skeins and cones. Lots of Skeins, not too many cones this time, though more cones are coming in a couple of weeks.
Cash Sock also, but on skeins this time.
Merino Worsted Superwash! Finally, back in stock. Skeins and cones ... more skeins than cones
Platinum Sock ... Lots and lots of skeins, quite a bit of cones
Surino ... for followers of this luxury blend. Not a big seller, but it has a loyal following
and Tops ...
50/50 Bably Alpaca/merino ......... 80/20 SW Merino/Bamboo .......... 75/25 SW Merino/Merino

That shipment should be going through Customs now, and then delivery usually follows in two or three days. Of course, we've got the weekend in between, but we are very close.

After the next shipment, which should be here around Veterans' Day (and a list will follow), we will be on a superwash diet until around Winter Solstice/holiday time. I've been talking and talking about how our tiny little niche in the fiber market depends on what happens to lots of folks up the line, and the superwash merino diet is a perfect example. It has interrupted my usual monthly delivery schedule, but only by two or three weeks. We just have to plan for it.

I am trying to plan my inventory holdings, too, so that the website doesn't look bare! My first line of attack is to get in more stock,of course, as we've got some customers who have been attending the national shows and who can eat up stock at a moment's notice when they order last minute without giving me a hint of what is to come. Don't get me wrong! I am not complaining about selling yarn, just about not being able to serve my customers. The Superwash Diet is putting a little crimp into my style on that front, but just a little crimp.

Next, I sent a carefully worded letter to my biggest customers, laying out the idea that planning ahead is a good thing and an achievable goal for all of us. I know that these folks have to sign up for the big shows and festivals in advance, and probably know what they will need to dye up to maintain adequate inventory at their booths. Maybe they are hesitant to confirm their needs because they think that they would be committing to an actual order, but I have always tried to communicate that I understand changes in plans and that nothing is written in stone. Perhaps, this time, I was able to get that idea across. I asked them to plan ahead for January and February only, so that I can be sure to have what they will need held aside from what I want to show on the website for the rest of my customer base. No need to disappoint the many because of the plans of the few, as I see it. We will see, though, if I can get them to squeeze out hints of their January and February needs.

I'll be getting in monthly orders, of course, but thought that if I asked them to make that much of a plan, it would start things off right. Not necessarily so ... what a surprise to receive so many eMails asking if I would be making any orders beyond January and February. But, of course! I order all the time, but have only now asked for estimates of future needs. But, whenever I send out a newsletter or group letter, there are always lots of questions which come back. I am here, Wool2Dye4 is not going anywhere. I am just planning, that's all.

But I was about to list what is in the Veterans' Day shipment ...
Angel Lace
Butterfly Lace
Cash Sock cones and skeins ... lots of skeins
Merino DK-SW in cones and skeins
Sheila's Sock, again cones and skeins
and Ultra Merino 3Ply cones and skeins
... plus ...
new ... Silk Sock ... 40/40 sw merino/silk in 4Ply, the weight of Bamboo Two Step
new ... Sheila's Aran ... 2 ply Aran weight in SW merino, with same twist ratio of Sheila's Sock

I know, I know ... so many new yarns here lately!

We are actually going to run a trial on Sheila's Aran, and enrollment is still open. If you would like to join up, just send me a short eMail (Yarnie@wool2Dye4.com) and give me your name and address. Enrollment will close Monday, November 2nd.

A BIG SHIPMENT is due any moment!

As I type this very message to post on the blog, the long awaited shipment containing a variety of best selling yarns and a new one, too, is somewhere approaching. It is, if the tracking programs are to be believed, within 50 miles of me at this moment. We have had a couple of bumps in the schedule with this shipment, and of course, it had to happen when everyone is chomping at the bit for more and then some more yarn. What happened is that somehow the shipment got separated into two pallets at the port of entry, but this was not discovered until half of the shipment arrived at Customs for clearance. It was rejected because the paperwork listed a different number of boxes that were presented for clearance, so back went that partial shipment, back went the paperwork to the broker, and back went the requests to search out the remainder of the shipment at one of two airports. This added five days to delivery time, which doesn't sound like much unless you are me sitting here at the computer fending plenty of eMails from customers wanting to know where their order is.

Must say that everyone, absolutely everyone, has been understanding about the delay. I think that the demand is coming from the fact that there is an increasing number of wholesale customers who have been trying out the arena of the big convention marketplace as vendors. Over the past six months I have counted more customer participation in the larger festivals like Sock Summit back in August and the Stitches events. This is in addition to participation in fiber festivals at the state and local levels, which has always been a traditional outlet for handdyers. The change I see is that many customers are taking a risk and booking a vending booth at major national conventions.

I have been begging for some advance notice that folks are going to a major festival or convention and will be needing larger orders. Some wholesalers have responded well to that invitation to join me in planning ahead, and others have not gotten the word yet. We had a true feeding frenzy before Sock Summit this summer, and then a Stitches event followed closely on the heels of that major event, so basically, that is why our regular stock levels fell to the low levels of September. I had to scramble to order in replacement stock, as well as enough of the new yarns we were planning to introduce. In a way, I feel that the introduction of Crazy Eight got sidetracked with so much emphasis on replacing the best sellers which were wiped out for the convention people. We do have two more shipments -- in addition to today's lot -- arriving to replenish stock, and each is timed about two weeks apart ... assuming that there are not big delivery problems with either one.

Feedback from these major selling events is mixed, and unscientific, of course, but from what I gather there are many customers who have not broken even with their booth at the national level. Some of these vendors do feel that the cost was worth the loss, though, as they put their name and logo and their work out into the public venue. Others could not justify the financial loss and were disheartened to find that they had to compete on the pricepoint level with major yarn companies, many of whom ran specials for the convention. This brought the price of the major companies down below what the handdyer could afford to offer, and took them out of the competition for knitters' dollars.

Some customers write to me and tell me that they are going to continue the convention and festival circuit, and that they feel the exposure is invaluable and will serve future sales well. Others write that they do not think enough of the actual market attends these events to make the expense worth the effort. Both positions have merit, of course. It all depends on how much of a risk a vendor can financially afford, how great a percentage of one's marketing plan being a vendor consumes, and whether or not the travel and work of setting up a booth at a convention is part and parcel of the lifestyle of the individual vendor.

All things in moderation. OK, so maybe a small percent of the knitting market actually ever attends a convention at the national level. And you can add another small percent of the market for the number of folks who attend fiber festivals on a regular basis. Then add in the percent of knitters who are on Ravelry, and then add in those who subscribe to knitting magazines. All of these places are real contact points for the handdyer to present themselves to their potential customer, and yet each one represents a small percent of the total market. Look at how local yarn shops have been so frustrated about their dwindling market share since the Internet created alternate buying opportunities for what they considered to be their market base. Etsy, eBay, personal dot-com sites ... all are new selling opportunities, and depending upon one's point of view, are either eroding their customer base or building it.

There is no one way to promote one's business. Every single seller should create a plan of how they want to get their name and work in front of their potential customer, and this plan should be based on how they want to run their business. The way this marketing plan will work the very best, though, is if the plan considers first how one's small business will best fit in with their lifestyle. I have said for years that my business should first improve the quality of my life, and I recommend this approach to my own customers. First, pick the activities that you enjoy, price them out, figure out what percent of the market you might realistically reach with each activity, and then start planning, printing, buying, dyeing, saving, and getting down to the business of improving your business.

Crazy 8 Yarn ... welcome to Wool2Dye4

We have a winner in the Name-That-Yarn contest and it is ... Crazy Eight.
Natasha Laity-Snyder sent us the name, and it struck as just right. Here is my reasoning ... This yarn is an 8-ply, but not the expected 8 plies. There are four cabled plies of two plies each, making 8. Sort of odd, sort of crazy, huh? So ... Crazy Eight.

Most of my customers rename my yarns anyway, so Crazy Eight will remind them that this is our 8 ply sport yarn. The eight plies were arrived at in that unique cabling, and it's also the name of a really fun card game! So a delightful, eight-plied yarn.

I really liked lots of the names -- OctoPly was a contender, and Quick Sock was another and Lucky 8 -- really close to Crazy 8, but more refined -- and SportCaster, a good descriptor built in as sport weight, and cast-on. There were lots of great ones suggested, and I thank everyone who entered the contest!

We kept coming back to Crazy Eight. It fits!

A little more about the new 8-ply sport yarn ...

Interest in this new yarn is immediate and vibrant, and this surprises me a little. The reason is that folks never seem to follow up on their interest in a sport yarn with much enthusiasm. Something is different this time, though, and I think we may have found a winner in this one.

The yardage is 1,245 yards per pound, which puts it at the high end of the sport category. The stock is coming on traditional 100gr skeins (of 274 yards) and kilo cones (of 2,739 yards). I have been sending out little sample butterflies of about 8-10 yards and feedback is starting to come in. They like it, I am glad to say. Also, this is one of those yarns which needs to be dyed and dried to be appreciated. It looks like and acts like a typical sport weight. The ply format is interesting and adds to the cabled look, as it is actually a cabled yarn. Four plies of two cabled plies are spun together, and that's how we get this 8-ply to curl around itself in a beautiful pattern. Really pretty yarn.

Arrival date is early October. If you are interested in a sample, please eMail me: Yarnie@wool2dye4.com and we'll get out a sample right away!

Name-That-Yarn Contest!

I have been posting on Ravelry about the news of our next new yarn, and yesterday we began to send out samples with wholesalers' orders. This one is going to be another winner, and the sport weight will appeal to folks who like to knit sturdy socks, the slightly cabled look of the yarn will attract those who like a slight texture to their yarn, superwash to folks who really like to knit their socks in our superwash yarns, and our springy merino for folks who have grown to love that soft luxurious yarn which has so much natural strength to the fiber.

Here's the surprise, though. It is not, as I have been saying, a 4-Ply yarn. It's a 2 x 4-Ply yarn, aka 8-Ply. The construction of this one lends so much texture to the yarn, that same look which is so attractive in our recently introduced yarn, Sheila's Sock. Each of the four main plies are double-plied themselves, making this baby an 8-Ply yarn. So, if you have been wanting to enter the 8-Ply superwash merino craze, here's an entry for you but with the advantages listed above.

We don't yet have a name for this yarn! So ........ Contest!!!

Name-That-Yarn Contest!

Name our new sock yarn and win a kilo of it.

eMail up to 5 entries to Yarnie@Wool2Dye4.com

Deadline: September 27th.

International Year of Natural Fibers

The editor of Wildfibers Magazine sent a link to a wonderous site today, and I have to share it.
Please do check it out. http://www.naturalfibres2009.org
You will get lost in the enormity of fiber possibilities.

Stock Arrival at end of the week

This month's stock arrival is certainly welcome! Wholesalers have made huge demands on what I had thought would be a growing store of the most popular yarns to have ready for fall festival orders. Instead, Sock Summit put a dent into the plan, and we are busy getting more yarn in even as I write.

Actually, the next order should be here by the end of the week, and we will ship out immediately. Cash Sock did become popular immediately from the samples we sent all last month, and I think from the craze that this MCN blend (merino/cashmere/nylon) has enjoyed for several months. We feel that our MCN is well received because of the nice combing of the fibers, and none of them, especially the cashmere, comes to the top. Plus, our merino is that nice springy stuff that is the signature of the Wool2Dye4 line.

So, here is what is coming in .........
Skeins and Cones ...
-- Platinum Sock
-- Sheila's Sock (limited cones)
--Ultra Merino 3Ply

Skeins Only ...
--Angel Lace
--Angel Sock
--Bamboo TwoStep
--Butterfly Lace
--Cash Sock (sold out on pre-orders)
--Merino/Tencel

These yarns are now being shown as in stock, but most from this list will be shipped from the incoming stock order. Go ahead and place an order for any of these yarns, and we will ship out as soon as the shipment arrives.

Inventory Showing on Website now ... We activated the capability of showing our stock figures on the website. Now, to see what amount of yarn is available, just click on the Category view and a full list of all yarns available will come up, and you'll see a column headed 'Quantity,' and that is the number of items available for that yarn or presentation. If the product title includes 'Set of 5 skeins' then we have whatever the quantity shows of sets of five skeins, not individual skeins. Don't overthink this. It's pretty simple, and must say that many customers have written to tell me that they like seeing how much is available, and that it helps them shop.

Good luck!!! and... as always I thank my customers for their business.
Sheila

Samples, Samples, and more Samples

We are at the time of year where requests for samples hits an alltime high, so we spend every free moment winding up little butterflies. Round and round, 35 times between little finger and thumb, and then wind a dyed sample around all, if we have made it that far. Some of the yarns actually look different -- once dyed and dried -- so it is helpful for us to dye up maybe 50 yards at a time from the sample cones. Right now we are about to put one or two yarns back into service ... Tencel/Merino and BFL Platinum, so those two are definitely going to be in demand.

The only problem is that I do not have even one skein of BFL Platinum in my secret stash. And that is saying something! Usually, I pull a couple of skeins of each yarn and hold it where it is out of sight and out of mind. It almost always comes in handy, too! Someone will write and say that they have a special customer that wants one skein of one of their reproducable colors, and they absolutely must have that skein. Secret stash has come to the rescue more than once!

We even have a little of a couple of the older yarns we used to carry, like Ultra Merino 2-Ply, a yarn which had a split personality. The lace knitters loved it; sock knitters, though, could take it or leave it. And for a long time after Merino Lace was taken from the line, I was winding off skeins for absolutely necessary demands, until it ate through secret stash and now is totally gone.

Right now, we are winding off butterflies of Cash Sock, our MCN which we feel is an improvement on what is currently out there. (MCN is superwash Merino with Cashmere and Nylon, at an 80/10/10 blend.) I say this because our merino is soft and combed and the cashmere, which has a tendency to come to the front in any blend, does not pill on our yarn. We are sending out Cash Sock samples with all the orders, and to a long list of folks who requested samples.

Cash Sock looks like it will immediately join the Wool2Dye4 family. My wool supplier says it is so popular in Europe that he cannot keep enough stock of it, and the last time he expected some in, he put out the word, and it was snapped up in two days. Two days! Amazing! My regular stock will not get here for about six weeks, but at the end of August we are going to receive around 30 kilos. I don't know how to deal with the demand on this one and am thinking of asking folks to limit their purchases to five kilos until we get real stock in. It's the new craze in sock yarn, it seems, and I like it!

If, for some reason, you have not yet requested a sample, send me an eMail at ... Yarnie@Wool2Dye4.com ..

Ever need a Colonial costume quickly?

Every once in a while, I am invited to dress up in costume and represent the early American crafts of spinning and/or weaving/knitting, etc. The first event was in the springtime, and the dress I made kept me warm on a cool day; however, that same dress seemed like a huge punishment when worn last summer on a sweltering August afternoon in the sun.

This coming weekend -- another August day in the humid Virginia weather -- I am going to join my guild in demonstrating the domestic arts (ahem!) at the Albemarle County Fair. A group called Backyard Revolution has created a settlement which will attempt to replicate life in the agrarian economy of the late 1700's through the 1800's. There will be natural dyeing of fibers, spinning and weaving along with blacksmithing, log-home building .. oh, lots of things that those folks had to do every day of the week just to subsist.

I will be spinning. Usually I sneak in my plastic spinning wheel, a little jewel from Babe's Fiber Garden, but this group sounds like they might be a little strict on period interpretation. My PVC plastic frame with a stainless steel wheel from a wheelchair will probably not cut it, pass muster. So, I am taking a couple drop spindles and some fleece from a Virginia flock which a girlfriend manages. They are Leicester Longwools, a cousin of my beloved Bluefaced Leicester, so that will fit in nicely. And, I will be working with fiber from Central Virginia, too.

But, back to my costume! I mentioned that I had made a dress for my first appearance in Colonial garb. That thing was ugly, plus it really did not fit and I had positioned safety pins along the bust to create pleats. In preparation for the upcoming fair, I decided to cut off the top and make a skirt and then to just buy a white blouson sleeved blouse (something like a peasant blouse) and an English vest. All of this brings me to the point, which is that I have a great recommendation for anyone needing to put together a costume to approximate early American dress.

It is Jas Townsend & Son, inc. They have a good selection of clothing for men, women and children plus several little accessories, such as the pockets which were worn under aprons mostly. They are muslin pockets with a cotton twill tape running through a little band on the top, but I saw several women in costume who wore theirs on the outside of their skirt, with no apron, and adapted this idea. I sewed my pocket onto the side of my new skirt ... made from the ugly dress. Great solution.

Here is the link to Jas Townsend & Son website: jas-townsend.com. I give them top recommendation!

Next was footwear. My old Berkinstock sandals sort of remind me of pieces of leather which women might have wrapped around their feet during the Middle Ages. I am now in possession of a pair of Mary Janes, by Naot. They work fine, but what about socks? To knit a pair of knee length natural socks in four days is pretty much impossible for me, so I decided to drag out the antique circular sock machine. Within two hours and a couple of setbacks which taught me to check my equipment before launching into a project, I was in possession of a pair of kneesocks done in my lovely BFL Ultra! They were both too long, though, so I have had to unwind the toes and finish them off by hand, but much less trouble and work than handknitting! I have two days to go, and one toe to go, and then must wash out the machine oil. That was the result of over-oiling a reluctant sock machine into movement.

I'm looking forward now to getting dressed up for this shindig on Saturday. The weatherman, though, is calling for a week of solid rain. So, we shall see how the sky looks that morning.

Yarnie says, 'Sock Summit ... or bust!'

Sock Summit: August 6 - 9, 2009

We are ready and waiting to ship our booth yarn to Sock Summit today. I can hardly believe that the long days of prep, counting and recounting, thinking of what nifty little tool you always wish you had at a booth but had forgotten, and, of course, some snacks. We have closed the boxes and ordered in FedEx to pick up.



Off go the hand-dyed yarns from UptownStitches.com, our sister website, to Portland Oregon's Raintree Convention Center for Sock Summit. The organizers have no idea how many attendees will attend, and estimates are at 50,000 by some counts. Just imagine what it is like to guestimate how much yarn to send for a booth at such an event! Impossible. My partner in crime is Barb Brown, owner of Wild Geese Fibres (http://www.wildgeesefibres.com/), and she is the actual attendee. Due to a long list of regulations which basically mean that taxes and finances would preclude much profit for Canadian vendors to bring in their own stock, she needed our help in stocking her booth. Barb, sock pattern designer extraordinaire, turned to us and we were happy to help her out.



We sent either way too much yarn, or hardly enough ... and we won't know until after Sock Summit is over, whether or not Barb will be kept busy. She's got an American helper at her booth, so she will be able to slip away and take a few of the advanced classes. Lucky her! Must admit that I all put stripped the shelves of Uptown Stitches to stock that booth, so I sure do hope we have some takers!



If you are going to Sock Summit, please do check out Barb's Wild Geese Fibres booth to see the Uptown Stitches yarns in person. We even have a kilo of skeins of one of the Dye for Glory entries, by Laura Schickli. Just absolutely beautiful work on our base, BFL-4 Socking. Each skein will sell for $25.



All of our handdyes will sell at one of two pricepoints: merinos at $20 per skein, and BFL's at $25 per skein. If you get to meet Barb, tell her Sheila sent you!

Web of Trust ... help rate Wool2Dye4?

Yesterday afternoon, we received a note from a potential customer who attached a negative rating from Web of Trust, an internet company which reports on the security of individual websites. They mistakenly gave our home page a bad review ... but high reviews for all other pages ... because of a parking page which our server uses. It's called Website Welcome, and it's a 'nothing page,' and is only there so people can have a secure checkout on their sites. There is a possibility that one customer somewhere could have been unhappy with the shopping cart for another company which is serviced by my server company. Who knows? As WebGuy #2 says, 'One bad apple ...'

Anyway, what I am hoping will happen is that if anyone is already using Web of Trust that they will give my two websites (www.Wool2Dye4.com and www.UptownStitches.com) a positive rating, to dispell that negative vibe going on.

We've got the security and backup and incripted credit card service and all that good stuff, and that one page of the site does not warrant a negative rating. So, if you see a warning notice from Web of Trust, please do take the time to rate us, and may I ask you to rate us positively?

My thanks to anyone who may see this and actually do this for me.

We've only received the one letter from one customer, but if it happened once to her, then it could happen as the popularity of security sites grows. Maybe it's time for us to get a dedicated server for the sites.

Canadian Kool Aid???

One of my fiber friends sent me this note in today's eMail ...

Ever since your kool aid dying program at the Stewartsville Library (3 years ago ?) I've asked my Canadian sister-in-law to please bring some creative Canadian kool aid colors back when she goes to visit her parents. She kept forgetting. I saw her this past weekend and she said - okay finally I remembered and she handed me 6 boxes of.....Jello.

My assumption is that Jello won't work because of the gelatin. Will they work?

Sock Summit puts their handdyers to the test!

Sock Summit -- what a great name! -- has grown exponentially into a huge machine. Now, they've come up with a terrific contest. Not for just any dyer, but for dyers associated with the event itself. This includes the organizers -- who number among the Who's Who of our fiber arts worls -- the vendors, advertisers, etc. Here is some must-read material on the contest.

http://blog.ravelry.com/2009/06/25/dye-for-glory/
http://www.yarnharlot.ca/blog/

... and, if you are a Ravelry member, log on and then check out this thread ...
http://ravelry.com/discuss/sock-smmit-2009/topics/698417

Haven't heard of Ravelry?

Several times I have mentioned that my blogging time started to get eaten up by Ravelry. What I have been reminded of recently is that everyone in the world has probably heard of blogs, but not everyone in the world has heard of Ravelry. So, to clarify ... Ravelry is an online community devoted to knitting and crochet enthusiasts. For me, this includes handdyers of my natural wool yarns, and especially sock knitting affectionados.

On Ravelry, there are groups created by either individuals or companies. One of my customers told me about Ravelry, and so I checked it out only to discover that it was in beta version, and that there was a couple month wait to get accepted into the fold. Someone must have contacted the folks at Ravelry, because we received an invitation to join as a potential group moderator for Wool2Dye4. So, we jumped to the front of the line, became a member of the online knitting community and started a group called Friends of Wool2Dye4.

Amazing. Just amazing amount of contacts immediately began to fly back and forth. I had a quick look around the site, and quickly found out that it is like any large group of many people with varied interests and that discussions could quickly turn to things other than wool. For me, the value in maintaining a group was not to discuss cooking, children, navel gazing, or --worse! -- politics and religion. No. Immediately I decided to guide the discussions, as much as possible, to be on-topic .. the topic being my yarn, right?

People's personalities come out in informal little posts. Their humor, their approach to business, to the scope of their businesses, to what they consider a lot or a little business, method, etc. '

It's fun. I like logging on and seeing the discussion of my yarns, the expected new yarns on the delivery schedule, suggestions for yarns and fibers to add to the lineup. Last summer when my British Wool supplier came to work with me for a week, we held a quasi Cyber Open House on Ravelry on a July Sunday afternoon. I was so surprised that within just the one hour of our Open House, we had more than 100 posts back and forth. It was exhilarating to be tapping away, the two of us sitting side by side, and calling out, 'Hey, I'll get this one!' and 'Oh, look who it is!' We truly did have almost instantaneous interaction with some people halfway round the world.

But, of course, it is not all fun and games. Like last month, for instance, I had the brilliant idea that I did not want to carry spinning fibers any more on the Wool2Dye4 website. There were very good reasons, which do not need to be repeated because I was called down good and proper. My customers practically told me that they were disappointed in me.... a sure way to get my attention. They had their say both on Ravelry and in personal eMails, which, I may say, were even more pointedly worded than the publicly posted Ravelry discussion. And, yes, I backtracked and am still carrying spinning fibers. What else could I do? In a way, I was irritated that I couldn't do what I wanted to do, and in another very big way, I was proud that so many people felt so strongly about the site and the products that they had to resort to strong language to make their point.

Ravelry is good for my business, and I buy adversing, of course, and also support the owners' efforts by sending a small gift of cash every once in a while. A sort of general 'thank you' for the opportunity to interact with my customers, to get to know them better, to see pictures of their dogs and cats and kids and hubbies. And of their knitting, their dye jobs on my wool, their designs. Many times a customer will write a private eMail to find out more about a wool or when new stock is expected, or just how a particular fiber reacts to a method or expected wear. And, many of these eMails end with, 'Whatever did we do before Ravelry?' Must say that Ravelry has given me a chance to get to know my customers in a way that mere eMails do not afford, and I like it.

There is a down side to almost everything! Maintaining an active group with viable questions and discussions takes an awful lot of time to keep up with! As a result, other forms of communication have suffered, including ... yes, the blog. I was thinking that this will be a good spot to introduce the fiber artists who are supplying the lovely yarns for the new website, Uptown Stitches, in the next weeks. I've started a new Ravelry group, Friends of Uptown Stitches, and am introducing the artists there, but sometimes I worry that I may be preaching to the crowd there.

Sheila's Sock is a hit ... and hasn't even arrived yet!

Happily, we ordered Sheila's Sock twice! I thought that the first order would be a nice introductory order, just enough to get a few folks interested in what I think is a great yarn with a great future. Evidently, lots of folks must have had the very same reaction to this 100% superwash in our springy merino, because we have pre-sold the entire first order. All of it! It hasn't even arrived yet, either.

Not to worry, though! We have a nice sized stock order coming the middle of July, and again in August.

This week I am spending my spare moments winding up little butteflies of this yarn so that we can drop them into outgoing orders. Every time I wind up this yarn, I want to fire up the dyepot and try out a full-sized skein, instead of the tiny one I allowed myself to dye for samples. This year definitely looks different when it is dyed and dried! The two firmly twisted plies swell up against each other, giving a nice cabled sort of look.

I will have to wait for the mid-July shipment before I can afford to take some of this yarn out of stock and experiment. Nice stuff, this!

Noted added: June 19, 2009
One of the comments is a question, actually, and it is about Sheila's Sock being presented on cones. Yes! We expect the cones (and more skeins!) mid-July. I will start crowing when I hear they have passed through Customs, and will let all know.

The first shipment of this new yarn came and went within 8 hours! We worked like demons here turning around orders which ate up every single skein. Well, I admit that even though I was shorted 100 skeins from my original order, there was a little package of 4 skeins which I secreted away. At least, I think I did, but will know when things calm down. Corwin, my Studio Assistant, could have parcelled them out. As it was, we had to ask two customers to give up a couple of kilos so that we could make good on our promises to those other folks who expected some of the 100 lost skeins.

That is the way of orders and measures at our end of the market. The entire shipment is weighed within a reasonable margin of the original order. We are lucky that the skeins from this mill are consistently weighed, but in the grand scheme of things, 100 skeins in either direction is to be expected. It's been a couple of years since we pre-sold a new yarn and had to ship every single skein which arrived. I think it was Ultra Merino 3-Ply, the last time this happened.

No worries, though. The next shipment will be here in just a few weeks ... cones and skeins. We are taking pre-orders now on the website, by the way.

Many thanks to all who took the plunge to try the new formulation of our springy superwash merino and on the new size skein.

GreenerShades - more thoughts on these nice dyes ...

GreenerShades acid dyes are a new set of dyes on the market, and I recommend giving them a try. For a list of re-sellers of GreenerShades, follow this link:

http://greenershades.stillrivermill.com/wheretobuy.php

I wrote to Greg Driscoll at Still River Mill/GreenerShades, and he gave me more information about their approach to working with dyes and fibers. As owners of Still River Mill, they process all sorts of fibers. Here is some of what he had to say:

"In keeping with our environmentally friendly philosophy, we really try to do things as nontoxicly as possible here in the mill, hence the GreenerShades dyes in the first place. The dyes have been tested on a lot of different fibers, including nylon swimsuits, and they outperform other dyes in most cases. "

(Sheila's note: I wrote to Greg and mentioned that in my experiment I had used some superwash/nylon yarn, and his answer gives us more insight into the reactions of fiber to process. Read on ...)

"Thank you very much for the writeup on your blog and the link on your site. The superwash process is quite toxic, so we don't purchase superwash fibers. The process uses several chemicals to clean the wool and then applies a synthetic resin to essentially glue down the scales of the wool. (This lessens the felting that happens when you wash and dry wool.) This process adds many more dyepoints to the fiber, allowing the fiber to absorb a lot more dye. Hence your deeper shade on the superwash.

The light spots on your yarns are usually caused by the skeins not being clean enough before you dyed them. There is something on the wool and usually it is the oils applied in the spinning process, natural lanolin, or scouring agents that prohibit absorption of the dye."

Greener Shades - Experiment
Still need to do a similar experiment with my old dyes from ProChem, but I did want to post this picture. There are three fibers dyed with each of the nine colors. The little sock yarn on the right side of each bundle is superwash merino with nylon. The middle bundle is regular merino, the mini on the left is Bluefaced Leicester.

As you can see (and please click on the picture to enlarge it and get a better view), there is little to no difference in the colors of the non-superwash fibers (merino and BFL). There is shade change and difference in absorption with the superwash/nylon fiber on a few of the colors: Yellow, Orange, Black, Aqua, Green. By no means is this a scientific experiment, and I think I should do this again. Also, I will push myself to do the same exercise with my ProChem dyed.

All this said, I would not hesitate to use Greener Shades dyes. The colors are vibrant, truly, and since most of us are in the habit of testing before jumping into the dyepot, I think the more intense absorption of the colors listed above can be taken into account when we dye. My mind is not made up, but I have nothing negative to say about Greener Shades.

If anyone else has tried this brand, please speak up!

The new site is open ... http://www.uptownstitches.com/ ... and we are offering free shipping

through July 31, 2009 to customers within the Continental U.S.

At checkout, enter Coupon Code: W2D4-06.

I have no idea why the picture is turned sideways, but you can still see that it is a Starter Kit from Greener Shades. The kind folks at Greener Shades sent me this sampler so that I could try the dyes out myself. They are acid dyes which are formulated to be absorbed with greater intensity by the fibers, and to leave less metals in the dyebath which gets integrated into our water system.

Yesterday I did a little test using mini skeins of Bluefaced Leicester and Merino and another of a superwash merino with nylon. My test actually brought up more questions than answers, and I now realize that I have nothing to compare the results to, so it's time to do a test on the regular dyes I normally use, i.e., ProChem, and the same fiber combo. Initially I saw that the superwash with nylon changed hues with the yellow and orange, and absorbed much more dye in the blue and black than the non-superwash yarns. I know that superwash yarns do absorb more color than non-superwash yarns, but I am talking a major difference in the amount of absorbed color.

Using a set of three little measuring spoons with denotations of A Pinch, A Smidgen, and A Dash, I did not follow the set of instructions which came with the samples, but used my old quick and tried routine of a little dye, a splash of white vinegar, a cup of hot water all into a zip-bag and into the microwave for two sessions of two minutes, with a rest in between. Colors were nice and clear, and most of the color was absorbed from the mini-bath.

I will say that my first impression of Greener Shades is that the colors are vibrant and lovely. Ever since the experiment, I have been daydreaming of dyeing up some of the limited British Merino in SW DK and making a one-of-a-kind sweater for next year. Maybe a sleeveless vest, even, since I've picked up Barbara Walker's book, Knitting From the Top, and am becoming obsessed with some of her ideas. She and Elizabeth Zimmerman can just put me into that wonderful zone where ideas flow, there are no dropped stitches, and long swaths of plain knitting go by effortlessly.

Will post a picture of the results of both experiments in the next few days, but wanted to see if anyone else has used Greener Shades with success? They look good, so far. Good enough to have me daydreaming about an Amethyst vest, knit from the top down.

Wish I could remember where I got those little measuring spoons. They come in handy when mixing colors and I recall that I found them just after buying Maryanne Lincoln's book, Recipes from the Dye Kitchen. She is a rug hooker, but that doesn't matter. She is a genius at mixing color, mostly for wool fabric swatches, but wool is wool and her recipes are wonderful. She does mention the TOD brand dye measuring spoons, which are calibrated scoops at both ends measuring down to 1/32 of a teaspoon. Also the Grey brand of spoons which go to 1/128th of a teaspoon! Maybe they are the Grey spoons. If so, I have only this information for the hunt (though the internet will surely yield some better results -- this book was written ten years ago when we didn't think to look on the internet as a natural reaction): Ralph Grey: 4877 Ashworth Road; Mariposa CA 95338. Happy hunting!
Here's a link ... http://www.iloverughooking.com/grdyemesp.html (the tiny ones!)
Found them: http://www.greenfeet.com/itemdesc.asp?kw=Pinch-Dash-Smidgen-Measuring-Spoons&ic=6005-01203-0000&eq=&utm_source=google-base&utm_medium=organic&utm_campaign=6005-01203-0000&utm_term=Pinch-Dash-Smidgen-M

Schedule of new arrivals

I thought I would post the anticipated arrival dates of some of the new yarns, and some which have been out of stock, either in the cone form or in skeins.

Next week, the first week in June, these yarns will be here ...
Angel Lace, Platinum Sock cones, Ultra Merino 3Ply cones, and W2D4 Merino DK-SW on skeins.

June 9th-ish, we expect ...
the new Sheila's Sock (on 72" skeins), the new W2D4 Merino Worsted-SW on both skeins and cones

June 27th-ish/end of June ...
more Ultra Merino 3Ply cones, the new W2D4 Merino Sport-SW on cones, more Platinum Sock cones, and some W2D4 Merino Worsted on both cones and skeins

Around July 4th, look for ...
more Sheila's Sock on cones and those 72" skeins, Ultra Merino 3Ply on cones and skeins, and a healthy amount of Platinum Sock on cones and skeins, and a bit of Bamboo Two-Step on cones.

Uptown Stitches is Live!

We are live, at last! ................ http://www.UptownStitches.com

Go see, and be sure to let me know of any glitches you may come across.

Also, know that we are adding to the site every day ... yarn and patterns, too.

Thanks all for the wonderful notes of encouragement you have sent me!

Sheila

So, here is the official shot of The Uptown Sweater, designed by Shawn Glidden. It appears on the Home page of our new website, www.UptownStitches.com. Launch date: May 18, 2009!

Everything has not yet arrived for the new shop, but there is enough to open, so we are going ahead and will be beefing up categories as we go. Patterns, for instance, will be uploaded this week. We are going to have quite a few wonderful sock patterns from Barb Brown. Barb has the wonderful ability to make use of a yarn's intrinsic qualities as she creates unique patterns. For instance, color variations of handdyed yarns used against black or white solids in patterns which are really not difficult to knit; they only look that way. I am very happy with all of Barb's work, and always eager to see her next design.

Shawn Glidden, too, is the same sort of designer and when I hear what she is thinking up next, it is such a pleasure. She, too, is a careful designer (like Barb) and her sense of style is young and well-considered at the same time giving us designs which are classic in line and creative in pattern.

I have to say that I am enjoying meeting the designers and dyers and getting to know more about them as time goes on. Babies, hobbies, talents in other-than-fiber areas, etc. This is another perk of working on the Internet and creating new working relationships across the globe!