Friday, January 02, 2009

That Progressive Ins. Grey Sweater!

If you've seen Progressive's '08 fall ad campaign, I am sure you will have noticed the chunky grey sweater that a customer is wearing. Every time I see that ad, I want that sweater!

Seems like other knitters share this interest also. A Google search yields quite a few mentions of this sweater, but no results. I decided to write to the Progressive folks and ask about it. Here is the reply I received, straight from the folks themselves...

Dear Sheila Mahone,
Thank you for contacting Progressive.
We’re thrilled that you’re enjoying our new commercials and are interested in the gray sweater. However, we’re unable to provide you with a pastern for that sweater. At this time, we're also unable to provide any information about the manufacturer of the specific sweater.
We apologize for any inconvenience this may have caused you.

Inconvenience? Hmmm. I have to think about that one. Maybe the inconvenience of disappointment? That could be what he refers to.

I wrote back and said that if he could contact the ad agency they used for that ad, then I would be happy to sell the pattern on my website! Think of it, I proposed ... all those knitters out there who are anxious to make that sweater!

So far, no response from the corporate guys.

2 comments:

Lia said...

I hope you find the pattern--I want that sweater! Shall we start a petition? :)

Sheila Wool2Dye4 said...

If you can find out the name of the advertising firm who worked up those ads, then I'll sign!