Sunday, September 14, 2008

What's New?

New yarns ...

I really should have introduced them properly before now, but, honestly, I have had my attention riveted to a slowly eroding website. The OSCommerce site -- and I am not blaming this open source program! -- and a server host have combined to put a real kink into my business plans. I think I have told several of you, and even written about the freaky electrical explosion at the building where my server is hosted. Ever since that event in June, things have gone from bad to worse. BUT relief is on the horizon, in the form of new computer whizkid types. I will say that I have had to wade through so much technobabble in the past month that I have had enough for a lifetime. That is, though, wishful thinking!

But back to the happy talk of lovely, luscious yarn, yarn, yarn! Platinum Sock and SuperAran have taken off, and my calculations were a bit off on the Platinum and the dreaded out-of-stock situation just crept up on me. No worries, though because it is on it's way and should be here in two or three weeks. I will definitely crow when it arrives on our shores.

Surino, that's new. New, soft, luxuiously soft, and affordable, too. The website woes had my attention diverted so that I actually forgot this yarn was coming, so imagine my wonderful surprise to open boxes and boxes and come across something so very nice. Surino is a 50/50 blend of the coveted Suri Alpaca with extra fine merino. Two soft, fine fibers blended into a versatile sport weight (1488 yd/lb), and presented in 100 gram skeins of 327 yards each.

Sport weight is beginning to show up more and more in the dyed yarn catalogs and in local yarn shops. Take notice, the next time you are wandering through a yarn shop, entertaining yourself at the prices being asked. (and guess what? people actually pay those prices! Just think how you might be underpricing your own handdye for a second here...) Anyway, one of the reps for the commercial companies told me a couple of years ago to watch for sport weight to gain importance with the major commercial companies. I am also seeing the pattern support for sport weight, and in the magazines too. Surino will work fine for any of the sport patterns you may be using to promote your dyed yarns.

Two new laces: Butterfly Lace and Angel Lace. I decided to bring in two upscale laces this fall to fill a void in my lineup. Honestly, compared to sock yarn, for instance, sales of lace do not begin to compare, so it seemed like a good idea, and I was more than pleased with the actual lace when it arrived. Too, since getting it out there, the reports are terrifc. They both take dye well and are both luxuriously soft!

Butterfly Lace is an 80/20 blend of extrafine Merino with Silk. Angel Lace is a 70/20/10 blend of baby Alpaca, silk, and cashmere. Yes, you read right! AND, I am offering them for sale by the 100 gram skein, making these rare fibers absolutely affordable to every knitter. Angel Lace, for example, in a 100 gram skein of 1,312 yards sells at $22 per skein. And Butterfly Lace is at $18 per skein of the same number of yards on a 100 gram skein.

Some of my customers have been writing to comment on the new presentations in 100 gram skeins. I am trying this format out for this season to see if customers prefer the smaller sized skein to the 8 oz skein I have only carried in the past. It costs more to have the mills measure, skein, and package the 100 gram skeins, but I am thinking that it may be worth the effort, and look forward to feedback on this question.

Let's see ... oh, yes, I wrote a book. Well, a booklet, actually on starting an internet business. It's based on the articles I published here on my blog last year, but expanded, and I unabashedly recommend it to newbies in the handdye world. It's listed on the website under Accessories.

And, the very last thing that is new is not even a reality yet, but is on the computer horizon. The computer horizon is an intangible goal off in the distance somehwere, and while I personally have never reached that horizon, I am hearing assurances from the new Web Designers, that such a place of nirvanna exists. I will let you know when the new site is up and running, and want/need/crave customer feedback on how it is working. But! Not yet! I'll let you know.

Please write to me and tell me what a great writer I am and that I really should make more blog entries!

1 comment:

Jadielady said...

Heya Sheila! I'm thrilled to see that you're improving your website and looking to increase your business. I may be looking at your new products and order a few to test out.