Read information and background details about Wool2Dye4. Isn't it nice to know just a little more about the yarns and how some business decisions are reached, how an Internet business is growing, reacting to market trends, learning from feedback? On topic, it's all about Wool2Dye4. Click on the link below this line to check out our website: _____________________________________________
Monday, April 14, 2008
Flatbed Knitting and Dyeing
We all know that to get long swaths of color and to blend it nicely into the next long swath, the skeining process is the key. Dyeing a knitted fabric takes most of this difficulty away. Simply knit up a fabric to the weight measurement you need, dye it, and unravel it as you knit. You might want to wash the yarn before knitting to get the kinks out of the yarn. (I did not do this, and my vest didn't seem to suffer, but this is strictly up to you to decide.)
Great fun, and a fun twist on the dye process. Oh, and it was so neat to hear from many readers who had also 'invented' this method on their own. Great minds think alike.
Tuesday, April 08, 2008
Knitting Retreat and DyePot.Com
That's just what I have done with a weekend up in the Alleghany mountains bordering Virginia and West Virginia, lovely rough country where the Episcopalians decided to build a retreat more than 100 years ago. There are more than twenty buildings, a couple of community dining halls, a small lake, mineral springs, rooms with no doors, playing fields within sight of the meeting rooms, lighted grounds ... really a well put-together retreat for families and groups in the beautiful commuity of Orkney Springs, Virginia.
Virginians are inordinately proud of simply being from Virginia, and we love to discover new little spots and remind ourselves how lucky we are to live in the Commonwealth of Virginia. Years ago, I spent ten years in Los Angeles. It seems like another lifetime ago, now. When people would ask me where I was from, and I'd say 'Virginia' nearly every one of them had something nice to say about my corner of the world.
But, I digress. This little knitting retreat was the third consecutive annual weekend get-away organized by Christina Parham, of http://www.dyepot.com/. There was nothing formal about the weekend, but everyone showed up with food to share, donations for drawings, and stash to share. We took tons of interesting roving -- BFL Superwash, Tencel/Merino blend, Baby Alpaca -- and some dye kits, and I made up some sample packets of three different sock yarns in one package. I took mini-sock blocker keychains, and some books from my fiber library which I knew I would never read again. The mini-sock blocker keychains sold out! and most of the books went! I don't think there were many dyers there.
Except for Christina Parham, of course. It was such a revelation to see the amount of work which one dyer can put out. I was in awe of the sheer amount of handdyed yarns and spinning fibers that she brought. Beautiful colorways, and creative names! 'Sicilian Harvest, Sweet Violet, Clay Pots, Sahara Sunset' are the ones I bought. She has a great knack of choosing just the right names for her colorways.
It made me realize how much work the handdyer actually does to produce a line of handpainted yarns or fibers. Only once have I made a big effort to supply a yarn store with a line of handdyed sock yarns, and I learned to respect the art and craft of the handdyer! No, I will leave that work up to my customers, and continue to dye for my own pleasure.
Check out Christina's website: http://www.dyepot.com/
Monday, March 17, 2008
Yarn News
Hazel Tindall is the queen of speed knitting. The 55-year-old Shetland Island native was crowned the winner at the World Speed Knitting Championships, held during February Mall of America Knit-Out. She lined up a remarkable 262 stitches in three minutes on custom-made steel needles. In comparison, her closest competitor, Miriam Tegels of the Netherlands, who holds the Guinness World Record as fastest knitter, worked 243 stitches in the same time span. Named Fastest Knitter in 2004, when she worked 255 stitches in three minutes at Ally Pally (London show), Tindall traveled to the competition under the sponsorship of the UK Hand Knitting Association. “I think you need to have good technique and move your hands as little as possible,” she told The Scotsman, Scotland’s national newspaper.
An online petition, demanding that the DIY Network (owned by Scripps Networks) give the green light to a new season of Knitty Gritty, has drawn almost 2,200 cyber-signers. They want a fresh lineup of shows, with Vickie Howell retaining her hosting duties, and to make sure episodes air during an hour conducive to viewing -- not in the 5 A.M. slot in which repeats from previous seasons are now broadcast. Interested in adding your name? Go to www.petitiononline.com/1234lulu/petition.html.
Contests and tournaments continue ... a fact noted by no less a journalistic bastion than the Wall Street Journal, which ran a feature article (“Sock It to Me: Competitive Knitters Get Deadly Serious”) about Sock Wars last December.
Magazine readers are also getting a shot at socky sport: Vogue Knitting is currently judging its Ultimate Sock Contest, while Knitter’s is gearing up for its yearlong Think Outside the Sox challenge.
Friday, February 22, 2008
W2D4 Line grows ...
They are put up on skeins for retail customers and on kilo cones for wholesale customers. We have actually pre-sold more than half of the Lace Weight kilo cones, and quite a few of the Superwash DK, so I had to reorder them even before this first batch arrived. Exciting times! It will take a while until I understand the demand of the new yarns, and I will try to keep good stock on hand while they get introduced around.
For the past couple of weeks we have had several new inquiries from customers on the Ravelry discussion boards. Seems like there my have been a few nice words said about Wool2Dye4, and people began to check out the website. I do appreciate it when customers spread the word.
Help me spread the word now about these new base yarns. They are very nice, good merino with bounce and spring to the fiber, and well priced.
Tuesday, February 19, 2008
Dyed from Sock Machine Tube

Here is the beginning of a chevron stripe, knit from the dyed tube of my new W2D4 Merino SW DK. You can see, on the right, several folds of the knitted and dyed tube. In my enthusiasm to see how it knit up, I really should have washed the skeins, but I just wound off a ball and started knitting. As with every handdye I ever knit with, my needles are flying and I anticipate what the next color change will look like.
Monday, February 18, 2008
Weights of Yarn
True descriptors are Lace / Fingering / Sport / DK / Worsted / Bulky.
Within these weight classifications there is room for argument. For instance, some writers state that DK is the British yarnie's equivalent of the American's Sport. Others say that Aran is the British version of the American's Worsted.
Speaking of worsted, people often get confused with this term because it refers to a weight classification as well as a production style. In weight, it's the sweater weight and can be light worsted or just plain worsted, and it's usually a round fairly solid yarn. In production, it is a combing process which makes fibers lie parallel to each other before spinning, and the result is a stronger knitting yarn. People who prepare their own yarn from hand-carded wool, for instance, are not creating a worsted yarn, which is usually something done in a mill with larger machines. Of course, the hand-cranked carding machine will produce beautiful roving batt which is a true worsted product.
BUT ... back to actual classifications. You can find charts with classifications written out in the backs of many knitting magazines, or online. Some will give a suggested gauge, recommended needle size, and wraps per inch. I never trust those numbers, though, and always knit a swatch myself. That way I can choose what I want the fabric to look like, based on my own experiences. Here is a chart of generally accepted numbers for weight classifications. There is always room for personal interpretation, and some yarns will lend themselves to a weight because of how they bloom, yet not actually reach a weight classification. You'll notice that 'Sock Weight' does not appear, and that's as it should be!
- Lace Weight ......... 2300 yards per pound and higher
- Fingering Weight.. 1650 to 2300
- Sport .......... 1150 to 1600
- DK....... 1000 to 1200
- Worsted ........... 850 to 1100
- Bulky ... 500 to 900
Saturday, February 16, 2008
Circular Sock Machine - Dyeing Project

This project is actually a test of my circular sock machine and one of the new yarns coming in next week.
First, I will confess that I have yet to make a sock with the CSM! I am like an amazed child every single time I sit and crank out a tube of knitted yarn. Mostly I have used up some of the yarns which have been sitting around for years, and then I finished off edges to make long skinny scarves. Some have fluted lacy edges, others are straight. Some 'kitchenered' together, others ribbed then bound off, and all provided some good clean fun!
While mindlessly cranking out the tubes, I did have a few cogent thoughts, one being that it would be neat to dye a tube and then unravel it and knit something out of the yarn. My thinking was that it might be a way to create larger stripes or repeating patterns, a la Fair Isle, but that no matter the dye pattern, dying a tube would give a measure of control. More control than the experiment with a 40 foot long skein. How I wish I hadn't given away those socks, because I will surely never dye a 40' skein again.
But, to today's experiment ... The tube was knit with a mock rib ... 4 needles and one blank, all around the cylinder. I marked out a pattern repeat of 6 in and 4 in along my dye table, then dyed the 6" sections with Seabreeze Blue (from ProChem). My plan was to come back and paint one edge, along one of the mock ribs, with yellow so I would have green where the blue met yellow, and yellow across the swath of white.
The steamed knitted tube is now out of the dyepot and coming back to room temperature. I will post a picture of the finished yarn, and a knitted sample.
Friday, February 08, 2008
April Retreat for Knitters & Spinners in No. Virginia
Here is the link. I hope to see some of my customers there!
http://www.dyepot.com/
The area is fantastically beautiful, and the resort property, ShrineMont, is lovely and here is a link to the property... http://www.shrinemont.com/activities.html
I will be there Friday evening and all day Saturday with a little booth set up. Hope to meet some of my customers there!
Wednesday, January 09, 2008
New Website ... up and running
If you are confused about your customer status, send me an eMail and I'll clarify things for you, and my eMail is SheilaMahone@wool2dye4.com.
We've added two more spinning fibers ...a 100% Baby Alpaca, and a blend of 100% Baby Alpaca with Merino. These two are super soft, and luscious.
The BFL Bulky looks like it will have a long life on the backorder list, so what we are doing is having a merino bulky yarn made up from fibers of the very same micron count as the BFL. The fibers are practically identical, except for the BFL innate sheen, of course. Otherwise, for Bulky/Chunky customers, look for this new yarn at the end of January / beginning of February 2008.
We are phasing out several yarns to make way for new additions to our exclusive line of yarns, manufactured exclusively for Wool2Dye4. Those being phased out are Andee, Alpaca Lace, Kona Fingering, Kona Superwash, Montana, Monty, Pony 2-Ply. They are priced for sale on the SPECIALS page of the retail site.
The new formula yarns will be hits! They are soft and beautiful, and the biggest reason is that the merino we use for our yarns comes from South America. (Not the rough highland yarn!) Ours comes from folks who are known for their humane treatment of the fiber giving animals, and the quality of the fiber is just fantastic. We are so happy with this new connection, and think our customers will appreciate this new level of quality fiber, as well.
Saturday, January 05, 2008
Launch of a New Website
I have written about a new site for months, I know! Now, we are just days away from the real thing, and it is exciting around here. We have been trying to test out every possible scenario through the shopping and buying processes, and I am sure that we will miss some and that there will be little glitches, but please help me fix them. If you come across a glitch, let me know! So many customers have written encouraging notes about the process of upgrading a website, and I do appreciate every single person's input. My goal is truly to present my yarns in the most logical and attractive format that I can, so if you see room for improvement, drop me a line. Exciting stuff going on here at Wool2Dye4!
Watch for new yarns and spinning fibers!
Friday, January 04, 2008
Doing Business (4) Customer Service
For internet sellers, it definitely includes how easy it is to navigate your site and to find the information they need before they buy. That means that the graphics and colors on your site are not glaring or harsh. The font is readable, not too heavily stylized, and the size of the font is greater than 10 pts. Remember much of the buying public have now reached the Baby Boom middle age, and that means failing eyesight! Make your copy readable. Include white space around the important information. Take a cue from advertising and do not force yourself to include too much copy, or to write everything in complete sentences. Look at lots of sites and start to recognize what attracts or repels you, and how deeply you are drawn into the site itself.
Go back to your site, again and again and pretend that you are seeing it for the very first time. Try to look at it with fresh eyes, almost as if you were a new customer seeing it for the first time. Hey! Are your spelling and punctuation skills up to par? If not, then ask someone to proof the copy for you. Nothing screams 'novice!' more than bad spelling and punctuation. This is important. It is how you present yourself to the potential customer, and all you have in the beginning, is a website out there in the ethos, a website that someone can go deeper into or away from in a split second and a click of the mouse. Look at your work carefully and analyze it.
How you package your orders is another important opportunity where you can serve your customer. Make things pretty and nice. Use clean packing materials and don't let the fibers touch the cardboard boxes. Think of how your box will be opened and how the contents will be slowly revealed to your customer. Actually, this is the only true interface between you because this is the only time where you are physically touching the product and they will be touching it too. Make it look enticing. Wrap it securely. Don't use heavy fillers which will drive up the cost of postage. Here is a chance to reveal your approach to business in how you present the order, the backup paperwork, and any inclusions you may want to add. Those little extras are what is called value added, for in the customer's eyes, the value of their purchase has increased when they receive a little something you sent for free. It could be a pattern, a set of samples, pictures of new colorways, directions for dyeing, or an actual gift. I enclose a little gift in every single order we send out, and I think about all sorts of tiny details such as how the packing list will look, or if it is covered up by anything. Send them your card in every order, even if they are repeat customers because that way they will have extras to give to their friends. Recommendations from satisfied customers are priceless! It's not expensive to print up cards if you use your computer's word processing program and some perforated business card stock. Also, if there is any information about the fiber content, care of the fiber, or any other news you want to share, this is a chance for you to send something directly into the customer's hands.
When someone opens a package from you, there is a much longer time period to interact than there is when someone is surfing the web. Give them a pleasurable experience. Look professional in your packaging. Use nice paper and colors. All of the order says something about you and how you do business.
In your communications with customers or potential customers, exercise good manners and cordiality. Now, I am from the South where we believe in courtesy and Southern manners. I will tell you that you will receive some irate letters and some complaints. That is just how it is, but most of the folks in our fiber world are pretty laid back and genuinely nice. Treat customers problems with a cool head and never respond in anger or irritation to a customer. All right, OK. Maybe you can write a really angry letter but never, never, never send it! If you have to write it to clear your head, go ahead, but delete it immediately, and then sleep on the problem. Try to make things right, even if you have to eat a little profit. It will come back to you many times over in the future.
Remember that your customers represent a broad base of talent, and revel in their accomplishments. Don't pretend to know all, but let them guide you a bit. You will be surprised at how much you will learn about your business by asking your customers about their work.
Here is my philosophy of business one more time: your business should enhance the quality of your life. You can do it. You can do it.
Friday, December 21, 2007
Doing Business (3.) Mind Your Money
Set your company books up even before you make your first sale, using a computerized bookkeeping program. I use QuickBooks Pro and love it, but be sure to realize that just because you can put checks into a computer program, you are not an accountant. Sometimes the financial programs make us think we know more about accounting than we actually do. These programs will print out your business reports in a flash, and I strongly suggest that you invest in a program and learn how to use it because you want to keep an eye on the bottom line at all stages of your business growth.
The 'bottom line' is just that... the bottom line on a financial report. The most basic profit and loss report will group all income and expenses together in these general groups. The bottom line on a financial report is 'net profit,' and I like to think of it as the net or filter that holds any money after all the expenses and cost of the materials is taken out. The bottom line is your true profit.
- Sales
- -Cost of Goods
- =Gross Profit
- Gross Profit
- -Expenses
- = Net Profit
Control Expenses You will make the most profit if you control the primary expenses, and the main one will probably be the cost of materials. Buy as close to the source as possible; that is, don't buy at retail price. Establish wholesale prices with the suppliers you want to work with. Here is where having a Federal Tax ID number will serve you well and present your business as a viable business. If you have a resale account with your state, you probably will not pay taxes from in-state suppliers, or even with office supply stores or suppliers of other materials. So, shop for your pricing, compare the different suppliers' pricing and products, and establish wholesale accounts right away.
Assuming that your business will require you to ship packages out, here's a good tip which will save you lots of money and time. Set up an online account with the US Postal System. They provide free shipping boxes and have a carrier pick-up service, both will yield savings of money and time. I used to buy recycled brown boxes from a good supplier but the price of shipping was almost equal to the price of the boxes. It was killing me! Once I switched over the USPS's boxes, my shipping expenses were cut. Their largest box is 12x12x8, so this will not accomodate larger orders, but it is still a great way to save on shipping supplies. For packing paper, find a major printer and ask for their leftovers from long runs. In my town, there is a printing press which prints one of the country's major magazines, and I get ends of rolls of glossy magazine paper. Beautiful, creamy stuff, and I love touching it almost as much as I love touching the wool and spinning fibers I sell.
To set us a USPostal Service account, go to www.usps.com. Order the free shipping supplies, and start to schedule carrier pick-up. I schedule one month in advance, and keep a reminder on the door, just in case there is a new postman. Sometimes my name is not on their pick-up list, so I just keep that sign on the door that says "USPS Pick-Up Today. Thank you!"
For office supplies you need, use your tax resale account number to establish a tax-free account. I use Staples' online store, and one of the things I love about Staples is that they do not charge a delivery fee. Yes, free shipping on my large boxes now. I saved a ton of money just in that change of supplier.
Ask for discount or wholesale pricing Now, please use your manners when you approach new suppliers. Ask if they have a wholesale price structure and request a copy of their policies and prices. Remember, they don't have to give you an account. How we write often is not a reflection of our personalities, but our writing style, spelling and punctuation habits, use of smiley-faces, etc. definitely paint a picture of who we are and how we approach business. Present yourself as a competent person who will be a good business partner for your supplier.
Control impulse spending Just because you have a business, and if you're smart, you are not paying state taxes, this doesn't give license to buy anything you want. Don't fall into the trap of using company money to buy personal stash. Don't do it!
Whatever you do, keep your checkbook up to date, pay your bills on time, do not go into debt to fund start-up purchases, research the best sources for your supplies and materials, and be a good customer to your suppliers. Good manners and good business go hand in hand.
Thursday, December 20, 2007
Doing Business (2.) Lay the Groundwork
Legal Structure You may need to do some research on this important basic, or talk to an accountant, lawyer, or small business counselor. Do not start a business without imagining the possibility of future growth and how that will impact your taxes, buying power, credit, business credibility. My advice is to organize your business as a separate entity from your personal and family finances. Keep it separate and keep tabs on sales, expenses, profit. A sole proprietorship is the simplest form of doing business, where there is no difference between the individual and the business. Your sales are counted as income, business expenses are written off on your taxes (with good documentation), and the profit or loss is considered in your personal income tax return.
Better to create the business as a separate entity, with it's own tax identification number. Consider the options carefully. Fifteen years ago, when I directed a Small Business Development Center and counselled start-ups, we used to recommend the simple form of a corporation: Sub-Chapter S Corp. That creates a separate entity, gives basic protection to the owner from lawsuits and liabilities created by the business failure or catastophe. That is the way my own business is organized, but more recently the LLC has become more popular. This, too, gives the owner some distance from any liabilities. Both are managed through separate bookkeeping, and the profit or loss is passed on to the owner at the end of the year. They are actually much simpler than the sole proprietorship's efforts to keep money allotted for business or family. I can't make a recommendation for you, though. This is an important step in establishing your business, and you need to get professional advice you trust.
Name of Business is important. Remember that this is how your efforts will be recognized and recalled in the future. I see so many people naming their business with little foresight. The name you choose will identify you to your customers, and more importantly, to potential customers. Choose a name which allows growth in the products you may sell in the future, and in possible future growth. Don't limit yourself to a product or align yourself too closely with a demographic. For instance, I see so many of my customers naming their businesses after their children. I'll use my dog's name as an example, so that would make me 'Teddy's Mom' or 'Mom to Teddy' or 'Teddy Bottoms' or 'Teddy Feet.' See how young those names look? how limited? They immediately announce that I am young, a mother first, a business woman last, and that I have a fixation on my kid's diapers or feet. Maybe what I wanted to say was that I sell handdyed yarn which could be used for diaper covers and socks. In ten years -- hopefully!-- I would look back and cringe at such cute names.
Tax Registration Once you've decided on the legal structure for your business and a good name which will allow your business to grow in the future and still have a good name, it is time to register your business with the government. Don't ignore this step! It will save you problems in the future. First, get a federal tax identification number. Go to http://www.irs.gov/ and register online for a tax id using the name you have chosen and stating which legal structure you have chosen for your business. This step is important. Don't think immediately that if you have a tax id number then you will have to pay lots of taxes. Learn a little more. Expand your thinking. Having a business tax ID will immediately give your business credibility as you apply for credit with your suppliers, create a line of credit as your inventory demands, and keep your business and personal finances separate.
Also investigate your state's sales tax requirements. Internet business sales are taxed differently in each state. Here in Virginia, I pay sales tax only on Virginia sales, so I collect the sales tax from my customer and then pay it to the state. No expense to me, just passing on a tax.
Bank Account / Credit Card Once you get your Federal Tax ID number online, then open a new bank account in the name of the business. When you go to the bank, take a copy of the FID# with you for your banker. Get a credit card with low interest, too. This will probably not be one which pays you back in airline miles or credits for gifts. Remember, you are looking for the most efficient way to handle your business finances, so shop for a low interest credit card. NOT a debit card. Debit cards open your bank account to the possibility of fraud because they are a direct link into your account. Guard your credit information carefully. Create files for your bank account and credit card, and pay credit card charges each month to avoid paying interest. Keep a separate accounting of your business expenses and do not use company money for personal spending. I recommend getting a good computer bookkeeping program, and personally use QuickBooks Pro. Go to a big office supply store and spend some time reading the packages of these programs, and buy one and keep it up. Balance your checkbook every month, and go online and double check your business account to be sure that there are no fraudulent withdrawals against it, and no unnecessary bank service charges.
When my business went into a growth phase, I let slide the keeping tabs on my account except for end of the month reconciling. One month, when balancing the account, I saw a one dollar withdrawal for a middle east relief fund, $40 to a bank in Paris, $1,000 to an online word search, and $4,000 to an online financial investment company. None were authorized. All were fraudulent. It took a good six weeks for the money to be returned to my account, including filling out multiple forms for the bank on each fraudulent incident. A real headache. The one thing they all had in common was the use of my debit card number. That was an expensive lesson. Please learn from my mistake and get a credit card for your business account, not a debit card.
Internet Platform How you present yourself online is tied up with how much effort you are planning to put into your business at the beginning. Many of my customers hold down fulltime jobs and run their online businesses parttime. They dye yarns over weekends, skein and ship them in the evenings. There are business models which tell us what the profit points are when we should make a move towards more independence. You may want to start out with a 'cart' or 'store' on a host seller like eBay, HyenaCart, and Etsy. (I have links to HyenaCart and Etsy instructions for getting set up on my website LINKS page.) These are good ways to get started. They do the website work for you, and all you do is sign up, upload your pictures and descriptions, and start selling, basically. These are the easiest and most efficient forms of eCommerce.
A step up is a website of your own. In recent years, host companies have learned that they can make money and create loyal customers -- something we all strive to do in our business life -- by offering packages to the startup business. You can sign up with a host and create a simple website with them. Some even offer to program the site for you. Others have simple fill-in-the-blank types of programs. A couple of these host servers are LunarPages.com and Go-Daddy.com, and there are lots of others. They also have payment mechanisms to choose from.
PayPal is probably the most popular payment mechanism out there. It is actually very safe because once a person joins, they never enter their credit information again, just their password, and then have access to funds in their account or to use of a credit card attached to their account. Of course, nothing is perfect. I know. I used PayPal for the first few years of my business, and am now changing over to a more complex site and a true eCommerce site where I can accept any credit card I choose, with daily deposits into the business checking account. I have chosen to keep PayPal as an option, but not as the only form of customer payment. Let's face it: not everyone likes PayPal, so I want to create options. Of course, this is a more expensive option for me as a business owner, but the time and volume of sales warranted the move to a fully automated eCommerce site. Actually, I am a little behind the curve on this one and should have been at this point 18 months ago. My slow decisions were the result of not knowing enough about the possible programs, costs of changing the website over to a new one, benefits of eCommerce, and at what point I should have moved up to maximize profits. I learned a lot during the past 18 months.
Remember: plan, plan, plan. When we are in control of the facts, we have a more intelligent basis from which to act. Think of yourself as a business person and make business-like decisions. Look at the big guys. See how they have created a 'brand' for themselves and customer loyalty? It is all about planning, and these beginning steps are the basis of a well-run business.
Sunday, December 16, 2007
Doing Business (1.) Make Plans
The very best businesses happen because of good planning, not because of luck. Most people are not skilled at all aspects of running a successful business, but I contend that anyone can learn and acquire the basic skills of running a business, watching the competition, understanding the effect of the economy on your field. It takes good planning, a strong work ethic, a realistic approach to life, and the ability to learn from mistakes and the strength not to repeat the same mistakes. To start and run a successful internet business the owner needs to consider some basics: time, finances, future.
Time is limited because of whatever reason applies to you. Do you have a fulltime job? Are you starting a parttime venture? Are you a work-at-home-parent with sporatic blocks of time available for a business? Do you have demands on your time which involve family committments? Have you lost your job? Do you have time to make the product you want to sell and to run the business, too? Do you have time to invest in learning about the how a good business in run?
Finances are just as important as a person's will to start a new business. The best plan will fail if you cannot afford to put it into action. Start-up capital will be needed for every business. It is true that the actual costs of getting a website up and running (if you choose the route of establishing an individual website for your business) can be controlled through the use of good resources, and going only as far as your money will allow you to go. Best course: write down all costs associated with three phases of your business: Start-up costs, initial inventory and launch, how to manage costs of holding adequate inventory for at least the first two years of business.
Future: I often think of a terrific TV ad which featured a happy group of entrepreneurs who were launching their first internet business. They gathered around the screen to watch the hits, and then the orders as a ticker slowly turned over. As the order ticker started to spin faster and faster, their reactions went from joy and pride to wonder to dismay! That ad says it all. How will you finance the demand of product if your venture takes off? How will you keep family finances secure and still grow you business? Basically, a good rule of thumb given by the SBA is not to put your home in financial jeopardy or use up the equity to finance a new busness. Savings and personal credit are probably the two best financial resources for the startup business. Banks are not in the business of financing startups, and there are no grants for the first time, start up. At the beginning is the time to examine all aspects of committing to this big step. Imagine how your life will change if and when the business takes off. Will you run it out of your home? Rent a warehouse? Move? Hire family members, or outsiders? Are you willing to give up control of the business to employees? Will you expand or contract business activities to maintain a desired lifestyle? Will you be willing to quit your job?
Write down every idea about time, finances, and future growth which occurs to you. Keep notes and as they grow, divide them into folders (physical or on a word processing program). Whatever you do, keep notes of this planning stage. Some ideas will be the basis of a brilliant marketing strategy down the road. Some will be unrealistic but you will learn if you can spot the reason why some ideas just won't work and others attack your needs. It will help you as you begin to develop a budget and make plans to launch your new venture.
I firmly believe that entrepreneurs can improve the quality of their lives by putting their dreams to work. In fact, I often say that the purpose of my businesses, over the years, has been to improve the quality of my life.
Tuesday, December 11, 2007
December Shipments are Slow
Thursday, December 06, 2007
Are you in business, or playing at it?
In my own business I try to follow this advice, and I wish that more of my customers would follow it, too. In previous posts, I have tried to gently suggest that customers simplify the number of different names they go by. For instance, when we set up an eMail account, we choose the name that will be seen by the recipient of our eMails. Signatures are another opportunity to reinforce your name/company/yarn names in the customer's mind. These two pieces of information should form a cohesive idea in your customer's mind, not confuse her/him.
Many of my customers maintain a separate eMail address for their PayPal account. Here is another opportunity to put all of this info into one neat package. BUT what I usually see is a separate name for PayPal email, personal email, signature, and even company name. Four different names for one person or customer. If I have to search through the history of eMails to find out who is writing, time is lost and the experience is frustrating. I always feel like the customer with so many cutsey names/eMail addresses/automatic signatures is just playing at having a business; they are not a serious contender. I am sure it will come as a surprise to some, but everyone does not think a business name/eMail/Internet moniker/alternate eMail address is as clever or as imaginative as you may have intended.
So! Advice to work-at-home-moms who are trying to sell handdyed yarns on the Internet: make all your names and addresses have a logical connection. If you stop and think about how the major companies handle these sorts of business issues -- the very basics of how their customers will communicate with them -- then you'll see excellent examples of business communication in action. Do business; don't play at it. You'll actually sell more when you begin to think of your internet sales as a viable business and give it the respectful consideration it deserves. Good luck!
Thursday, November 29, 2007
Backordered BFL -- Due Dec 7th
Introducing... New Formulation of Wool2Dye4 SuperSock
It is so hard to decide on a yarn which bears the name of my company and to count on each shipment to be the very same as the previous one. We had some problems with the former yarn; sometimes it came in with such a tight twist that it took lots of work to ease it into a workable sock yarn. I remember one morning when I was browsing the Internet blogs to see what nice things people had written about Wool2Dye4 lately. There was my former signature sock yarn pictured in a spaghetti bowl! The caption said something like 'this is Wool2Dye4 spaghetti yarn.' Everything stood still for a brief second in life as the shock sank in! Horrible, horrible feeling.
This yarn, though, is not ever going to appear in anyone's spaghetti dish, unless they are doing some sort of interesting knitted food art. (Actually, that sounds like a neat idea!)
Wool2Dye4 SuperSock has a new look, feel and act. This is a fingering yarn with spring and bounce to it, a yarn which feels lively when it passes through your fingers. The three plies make for a nice and round yarn, so important for pattern work and the details of cables. The new formulation takes dye evenly and beautifully, too. Here are the details:
New Wool2Dye4 SuperSock ... 3-Ply superwash merino, 2,175 yds/lb prox. Put up: 8 oz skeins of 1,085 yds prox. Cost $18/skein.
Wednesday, November 28, 2007
New Knitting Community: Ravelry
There is a waiting list to sign up because they are testing it. I believe that more than 4,000 have signed up in the past few weeks, and that the waiting list may have that many names! I signed up when one of my customers told me about it, and Wool2Dye4, Inc. is planning to advertise there.
Check it out: www.ravelry.com
Monday, November 19, 2007
Queen Elizabeth's Hand-Knit Socks
Friday, November 16, 2007
Overdue Introduction to Chrissy, my Assistant
Chrissy is the right person, for sure, and has taken over the job of putting together the new websites. I know, I know I've been promising new websites forever. Now, with Chrissy at the keyboard, we are making real progress and are ahead of the webmaster and waiting for the next assignment so we can be up and running in the new format soon. She has a way of just doing what needs to be done, and I truly appreciate some extra time I can spend on implementing a portion of my new business plan.
Just yesterday I wrote to a new customer about planning and how important it is especially to the new business owner. Opening an internet business is relatively easy, compared to opening a bricks-and-mortar store, and sometimes because it seems easy, we skip over some of the basic, old-fashioned planning.
Chrissy has taken over much of the responsibility for the daily business at hand, allowing me to work with the manufacturers and develop new yarns, work on budget and pricing guidelines, refine the wholesale marketing strategy, implement a new advertising campaign. I like to get down to the basics sometimes and work from the most simple operation to the most complex, looking at each step to see how it can be improved, how my message can better be projected, how to achieve my business goals. I have always said that the first purpose of having a successful business should be to improve the quality of the owner's life. Having the right people work with you is one of the keys to creating a successful business.
So, I welcome Chrissy to Wool2Dye4. Even though it is a late introduction, it is absolutely heartfelt!
Australian YARN magazine to close
Owner and editor Barbara Coddington has offered the publication for sale, but, as she says in her letter included in the November issue, no buyer has been willing to take on the project. This is a true loss to magazine publishing in the fiber arts market. Barbara grew her magazine into a glossy publication with thoughtful articles by her Australian colleagues, well known authors and teachers in the field, and with the marketing support of major yarn manufacturers serving that part of the world. What an accomplishment! Congratulations on a wonderful job, and thank you, Barbara, for your committment.
Monday, November 12, 2007
Knit Lit and Fiber Fables
Mary Kruger's Knit Fast, Die Young, a Knitting Mystery is good reading and subtly introduces knitting info as background information. This one was lent me to and I see on the cover that there was a previous one, also featuring the same wool shop owner as sleuth, called Died in the Wool.
The other one is by Susan Wittig Albert, called Indigo Dying. This is one of several mysteries which feature a plant in the title, as the main character is an herb shop owner who, conveniently, also holds a law degree. Yes, her boyfriend is also a law enforcement officer. Good storyline with an interesting mystery. For some reason, the info included about dyeing seemed almost to sound like a research paper, not very conversational or introduced occasionally. But, this will not stop me from reading this author's other books.
Other titles come to mind: Debbie Macomber's Shop of Blossom Street and followup novel, A Good Yarn. Of course there is Monica Ferris and her series of the needlework/yarn shop owner sleuth who's love interest is, yes, a policeman.
I am sure that not all fiber related mysteries have a lawman in the background waiting to rescue the delicate fiber artist from her musings and adventures. Lots of the female sleuths, actually, have a strong male lawman as a love interest whether they run a yarn shop, a cookie shop, or herb shop.
Fun reading, all.
Monday, November 05, 2007
Reskeining mill skeins for resale
At this end of the market, the measurements and weights are not nearly as exact. In recent years, since the hand dyed yarns have gained popularity, smaller dyers are discovering that an 8 oz skein may not weigh exactly eight ounces. I try to sprinkle my descriptions with the words 'approximate' and 'prox' throughout, so that people get the idea that the weights and measures will fluctuate. You can count on that.
Here's a good example of the last batch of BFL Ultra!, my wonderful sock weight in Blue Faced Leicester superwash. The skeins are weighing in at 7.6 to 7.8 ounces. The one pound cones, though, are weighing in from 1.2 to 1.6 pounds. Next batch may come in at different base weights. At this end of the market, it is not an exact science. I must tell you that I have never once received a complaint from a customer that they received up to half a pound of rare yarn for free! Not once. BUT I have heard from people who are beginning to dye in small amounts, and they think that they can buy 8 oz skeins and divide them in half to resell.
My plea is this: if you are going to skein up smaller measurements for resale, please buy yarn in cones.
All of this said, I will note that I am gradually gaining control over details such as weight and measurement, as I move closer and closer to the source of my yarns. I am having more yarns manufactured by a mill which is known for being consistent in its weights and measurements. Even though the weights will be more consistent in the future, though, my advice still stands to resellers:
The Golden Rule of Measurement: If you are reselling yarns in small quantities, start with one-pound minimum cones. Don't try to split small skeins into smaller measurements. We are at the gray goods end of the market where measurements and weights are approximate.
My suggestion: sell sock yarns by yardage. Most sock knitters examine labels to see if there are close to 400 yards in a ball of commercial sock yarn. That seems to be the benchmark to knit up a pair of socks, so be a little generous and make your skeins into 425 or even 450 yards. This measurement may increase your sales because you will be giving the customer what they want...the number of yards needed to knit a pair of socks. Giving the customer what they really want is how we do business.
Friday, November 02, 2007
Studio Assistant Caitlin's First DyePot!

Here is the happy face of Caitlin, our parttime college studio assistant, holding up her first roving dye experiment. She is self-taught and an enthusiastic spindle spinner. Beautiful job, Caitlin!
Caitlin will be with us until May 08 when she graduates Randolph College (formerly Randolph Macon Woman's College).
New Patterns in Stock
Friday, October 19, 2007
Designer Karen Alfke's New Blog
This is the address where you can read what one of our designers has to say about the process. Karen Alfke has a fresh and fashionable approach to her design. If you read her blog, you will get a nice idea of how much interaction her designs create and feed from, as she gets help and advice from her circle of creative support.
Thursday, September 27, 2007
Rumors of a New Website ...
coming online in a few weeks. The word 'rumor' just might cause you to read this!

My webmaster has put together some modules of a good eCommerce program, and I am working to get my part of the duties completed so that we can get up and going. There will actually be two new websites: one for retail customers, and one for wholesalers. The wholesale site will be a password-protected site. The screens should make choosing which yarn, the weight, and payment options easy to understand. Because the new program is a true eCommerce site, you will soon have choices in how you pay for your purchases. Hooray! I feel like we have all been a prisoner of PayPal for the past three years, far too long, especially for me.
When you are ready to order, you'll just fill out a form with all the shipping and billing info on it, and that form will be available to me at any time. It will make life easier for me because I won't have to chase the details of your order through a series of eMails or back through the history of your PayPal purchases. As you use the new site for repeat orders, I will be able to read a history of the yarns you order, which could be useful if I get in a limited supply of a yarn similar to what you've been using.
Yesterday I was describing the new site to a person I was interviewing for a job. She was applying for what I loosely call the 'studio assistant' position, but in her case, I was looking for someone who is more savvy at the computer than I am. Years ago someone, whom I admired very much, told me to always hire people who are smarter than I am. Hmmm. Is this why I am having such a terrible time finding help around the studio? I think not! BUT I don't have an answer either for why it is so hard to hire someone for the job.
No, this person will be primarily responsible for getting the site up and running, creating a beautiful home page where I can communicate any news of back orders, stock levels, details of new yarns or special purchases, etc. As I was describing the position to her, I had this growing sense of excitement. Just hearing myself describe the new sites and imagining using them to communicate, to retrieve orders much easier than the current set-up, well, it was just so invigorating and I felt very much as I did when I first began to plan the business.
Yesterday I wrote to a new customer who is just setting up a new business, and as I wrote I again felt that excitement. It's really fun to put ideas into practice! No matter if you are just rumbling about with the hint of an idea, or if you have been up and running for a while and get that surge of enthusiasm and that shot of adrenalin. Of course, business is very practical and at the same time it is very much like any complex project. It takes planning before implementation.
I've had months of planning for the introduction of the new sites, and was ready to get them up and running months ago, but have to work with the schedules of my webmaster and find a good person to keep it up dated regularly. Maybe just maybe everything is aligned as it should be, and my plan will actually get implemented soon. Stay tuned!
Wednesday, September 26, 2007
Knitting for a Great Cause: Children in Need
http://www.knittinguniverse.com/childrenincommon/childrenincommon.htm
Are you going to Stitches East this year? If so, you can sit down and work on knitting socks for children in Eastern Europe. Or, knit them before your trip and drop off a pair of child's socks at Booth #89, near the entrance to The Market. Please pass the word along.
Monday, September 17, 2007
Riding the Wave of Interest in Hand-Dyes
Friday, September 14, 2007
Customers With Many Monikers
If theirs is a Special Order, I have to use an email address to invoice them through PayPal, so I go into PayPal and use the invoice from the original request to bill them. If they have a different email address for their PayPal account, they write back asking me to bill them at the alternate address. I go back into PayPal, edit the invoice, send it again, print another invoice copy, and throw away the first one. Or, they could throw me a curve, and pay the invoice through another PayPal address and I have no clue who is whom.
I have some customers with two or three email addresses -- all cloyingly cute, by the way! -- and who's names I have never seen. They do not sign their emails or inform me that they are writing from a different address than the one I should use in PayPal billing. It is so frustrating.
A couple of months ago, I decided to add to my email signature an automatic message which asks people to tell me if their PayPal address is different from their regular email, and also to sign their first and last names to their correspondence. A few have been so very nice to help me out, but most people either have ignored the message, or think it just doesn't apply to them. I am thinking particularly of a few regular customers who are billed for their shipments, and they never, ever copy down their billing email address.
So, how can I conquer this constant irritation? Through a new website program! Yes, that is definitely in the works. It will be a true eCommerce site, powered by OSCommerce, and customers will fill out a form which asks for this information. I will have behind the scenes access to these reports and can more easily find the info I need. Now, the only problem is to gently urge my webmaster towards my problems again. I'm in a waiting mode for his attention at the moment, and will be so happy to hear from him again!
Thursday, September 13, 2007
www.spin-out.org
Spinning in the Open?
Hard to Find Good Help
Friday, August 31, 2007
Indigo Dye Weekend at Folk School
One of the people in the class was from Asheville, and expressed the same sort of feeling about recent growth in that North Carolina city. She said so many folks have moved into the area that now the original locals can't afford the prices in their hometown. There is a terrible mixture of expanding one's experiences, discovery of very special places, being welcomed and rejected at the same time -- all mixed up with some of our desire to reclaim the simple days of the past yet enjoy the comforts of today.
This is not what I began to write about though. Putting aside the inclination to pontificate, it's back to indigo. The class was thorough, though if we had had two pots of indigo it would have been more productive. We dyed silk and wool fabrics in indigo baths, then walnut, marigold, and made up sample sheets to take home. Basic colors created ran from blue to brown with some muddy yellow in there. I always like to see yarn dyed and have moved away from fabric in recent years. After all, there is only so much time in life, and my time seems to be taken up with wool.
In a former post, I wrote about instant indigo. After the Folk School weekend, I will definitely give that a new try because I realized that I probably was not looking for the right color of green/yellow just under the surface of the pot, and didn't know when to adjust the pot or even that the temperature had to be fairly constant. The word 'instant' may have given me a little too much confdence. Now, I wonder if the results I got in my first experiment will be bonded to the fiber or if they will 'crock,' as the flaking of indigo is called. Pretty cool to use that term in a sentence! I admit to not having much of a control over that first experiment, so do plan to try it again and be ready to alter and watch that pot with a more practiced eye.
Wednesday, August 15, 2007
Heat + Agitation = FELT, my friends

Truth is that the yarns and spinning fibers at this level of the market have already been washed a couple of times. They may not have been scoured, but all that is needed to remove residual lanolin and spinning oils is a couple of hot baths. I plunge my yarn into a warm bath and let it soak for about 20 minutes, then gently squeeze water from the skein and repeat until the water is no longer milky looking.
The same treatment is used for roving, but more care has to be taken when lifting heavy wet roving from a bath so that it does not tear or mat together. Just put your hands under the roving, down in the bath, and sort of gather it together while it is still in the water. You may even want to drop it into a colander and give a few gentle pushes from the top to get out the water.
If you're using raw fleece or yarns spun from raw roving, yes, they'd need to be scoured, but these yarns are commercially prepared and are a far cry from raw fleece with the dirt, straw and unmentionables found in the fibers. These yarns and spinning fibers do not need to be boiled and stirred at all, just washed or rinsed in a couple of hot baths.
The less rough handling of the fiber, the better your result. Avoid heavy stirring in the pot, or if you cannot contain yourself, be sure to add several extra choke-ties to the skein before you wet it. Same thing goes for roving and spinning fibers: use a gentle hand. If you're doing an open pot method of dyeing, then get a big spatula to lift the fiber in the pot and distribute the color, always taking care not to allow the fiber to support the weight of the rest of the material and the water, which, of course, will pull it apart. Even when dyeing roving, there's no need to smush and push and agitate the color into the fiber at all! Just apply it, gently blot the color into the fiber and let nature/osmosis/color bleeding/heat take its course.
Felted yarn is hard to get into a usable state. It's time to pull out the imaginative ideas to work with felted yarn, and I will leave that concept alone for now. Felted fiber can be saved by working with it to fluff it up, stretching gently in all directions along the length of the roving. Another method is the thigh-thwacking procedure! Yes, a technical term which aptly describes a way to introduce air between the little matted fibers while offering some exercise to the fiber enthusiast at the same time.
Tuesday, August 07, 2007
Black Eyed Susan as Dyestuff

Wednesday, August 01, 2007
Natural Dye Experiments

Tuesday, July 31, 2007
My Sister's observations from Scotland...
Wednesday, July 25, 2007
Vogue Knitting's revamped website
http://www.vogueknitting.com/vkm/
Podcast Interview of My Customer, PigeonRoofStudios
It is so very much fun for me to hear my customers' voices, see them on TV, or to read about them in the interviews and shows in the media. Little by little people begin to tell me things about their personal lives and how it affects their art. I hear who just had an operation, who recently lost her mother, who moved into a better lighted space, who is pregnant, who overcame their fear of starting a business, who spoke at a big show ... on and on. It always surprises me to realize that my customers represent all ranges of the fiber arts world. AND I have to say that we are a pretty mellow and understanding group of folks.
Thank you, Krista, for the plug! Now, here's one for you:
This is a link to PigeonRoof Studios Etsy store: http://www.etsy.com/shop.php?user_id=71825
Tuesday, July 17, 2007
My First Natural Dye Day at Home

Monday, July 09, 2007

I am back from a wonderful workshop put on by MAFA (Mid-Atlantic Fiber Arts) and held in northern Pennsylvania at Merrywood University. My teachers were Carol Wood and Debbie McCrea, and there could not have been two more talented and enthusiastic examples of dye artists.
We created 64 different colors, using 50 gram skeins. The dyestuffs were onion skins, cutch, brazilwood, osage orange, weld, logwood and indigo. Carol and Debbie had already done the mordant phase in preparation before the class began. Each of the dye pots had 3 skeins done in alum, chrome and tin, and from there the skeins went off to be overdyed in other pots, or to be dipped in either vinegar or ammonia. Without the skeins being marked with a code and matched to their chart, I can see that we seven students would have been confused easily.
Maybe that chart represented one of the valuable lessons of the workshop. Taking notes and keeping yourself organized is absolutely essential in a big experiment using so many different dye stuffs and mordants. We had each, at the instruction of our teachers, brought with us one gallon of our own tap water and did individual experiments to see the difference between our tap water vs. the use of distilled water. That was an opportunity to weigh out the tiny amounts of mordants, and I was glad to get that chance. I think that my fear of natural dyeing has always been about measuring some of the elements used in the process, but this experiment took the fear away entirely.
After all was dyed and dried, we tied samples to a tipcard so we can always see and fondle our results. The tip card, by the way, was coded to the chart used to direct the skeins to this pot or that dip in the actual dye process.
I bought copper, alum, cream of tartar and iron (as mordants). Also, sawdust from brazilwood and osage orange, cutch, cochineal to start my own experiments. Perhaps my new dyeing friend, Lara, and I will grow in our skills as Carol and Debbie did as they began to dye together. At least that's the plan!
On the last evening, our class participated in the fashion show. We all wore black and draped ourselves in the skeins and in three silk scarves which we had also dyed during the workshop. We walked up on stage and struck poses, with our backs to the audience, and on Debbie's count of three turned to face the audience and reveal the colorful splendor of our skeins and scarves. For some reason we all were working the mental image of The Supremes! What a roar of laughter and a sea of smiling faces met our performance. Lightbulbs flashed, applause spread across the room! We were a hit!
Well, Debbie and Carol were the hits. They are just terrific. I would take another class from either or both of them in a flash.
One of my classmates is sending digital pictures to all who participated, so when that arrives, I will post it with these paragraphs.
Tuesday, June 26, 2007
Superwash method
What was so interesting about this email was that my customer had attended a lecture at Maryland Sheep & Wool Festival about fiber processing. The speaker said that there was a superwash process which individuals could actually at home in their washing machines. Then, they said it was a government secret. I couldn't get if this was a joke or not! BUT if you know about such a process, please, please let me in on this secret!